“Transcendence” Viral Site Delivers A Harrowing Message Michael Lee, December 20, 2013 A trio of trailers from Wally Pfister‘s Transcendence have been revealed over past few days, each of them having their own unique personality and narrator. While the first two don’t feature any footage, they do give us an idea of the plot of the film. But the third one is of particular interest considering that it opens the door for a viral marketing campaign.In the film, Johnny Depp plays Dr. Will Caster, the world’s foremost researcher in artificial intelligence. Caster’s latest experiment leads him to create a highly evolved sentient being that combines the collective intelligence of everything ever known with the full range of human emotions. While a successful result could rewrite history, there are those who don’t believe in his plight. His controversial experiment has made him a prime target of assassinations.The new trailer is a call to stop relying on computers, unplug from the network, and stop the scientists that build the machines that humanity desperately needs. Hit the jump to see the new trailer.Here are the first two trailers.Sure these trailers tell us how limitations as humans, and how we can expand on those limitations, and asks what the consequences are if we reach them, but what about those who see the danger of that.The new viral video comes from the film’s anti-technology group, RIFT (“Revolutionary Independence From Technology”), a faction of technophobes looking to stop Caster and those like him. However, their mission be the catalyst that pushes Caster to succeed.Not much else is known about the film itself, and the new site doesn’t offer too many clues about RIFT or the film itself. Only the trailer is available. But that will all change in the coming weeks leading up to the film’s release.Here’s the video.Transcendence also stars Morgan Freeman, Paul Bettany, Rebecca Hall, Kate Mara and Cole Hauser. Warner Bros. plans to release the film in IMAX on April 18, 2014. ARGs & Campaigns Viral Marketing Viral News Cole HauserJohnny DeppKate MaraMorgan FreemanPaul BetanyRebecca HallRIFTTranscendenceWally Pfister
Must Watch: “Pride and Prejudice” As a Modern Day Vlog Series April 14, 2012April 14, 2012Many believe the classic novel Pride and Prejudice to be one of the best stories ever told. So, it’s not surprising that we’ve seen countless retellings on both the big and small screen, as well as more unorthodox takes like Seth Grahame-Smith’s Pride and Prejudice and Zombies. Hank Green of… Read More
Build and Test Drive Your Own “The Dark Knight Rises” Tumbler! July 9, 2012July 9, 2012The Tumbler (and the Bat-Pod) have been Batman’s high-powered modes of transportation in Christopher Nolan’s last two Bat-flicks. Unfortunately, *SPOILER ALERT* the Tumbler was destroyed by the Joker in The Dark Knight. The Tumbler will return in The Dark Knight Rises, but may not be used much by Batman. Fans… Read More
LEGO Rejects “Shaun of the Dead” Winchester Playset May 1, 2012Sad news this week, as LEGO has announced they have rejected the first LEGO CUUSOO project to get the required 10,000 supports to be officially reviewed for production. The Shaun of the Dead playset featuring the Winchester Pub, which we told you about in March, was deemed not “content appropriate”…. Read More