“Transcendence” Viral Site Delivers A Harrowing Message Michael Lee, December 20, 2013 A trio of trailers from Wally Pfister‘s Transcendence have been revealed over past few days, each of them having their own unique personality and narrator. While the first two don’t feature any footage, they do give us an idea of the plot of the film. But the third one is of particular interest considering that it opens the door for a viral marketing campaign.In the film, Johnny Depp plays Dr. Will Caster, the world’s foremost researcher in artificial intelligence. Caster’s latest experiment leads him to create a highly evolved sentient being that combines the collective intelligence of everything ever known with the full range of human emotions. While a successful result could rewrite history, there are those who don’t believe in his plight. His controversial experiment has made him a prime target of assassinations.The new trailer is a call to stop relying on computers, unplug from the network, and stop the scientists that build the machines that humanity desperately needs. Hit the jump to see the new trailer.Here are the first two trailers.Sure these trailers tell us how limitations as humans, and how we can expand on those limitations, and asks what the consequences are if we reach them, but what about those who see the danger of that.The new viral video comes from the film’s anti-technology group, RIFT (“Revolutionary Independence From Technology”), a faction of technophobes looking to stop Caster and those like him. However, their mission be the catalyst that pushes Caster to succeed.Not much else is known about the film itself, and the new site doesn’t offer too many clues about RIFT or the film itself. Only the trailer is available. But that will all change in the coming weeks leading up to the film’s release.Here’s the video.Transcendence also stars Morgan Freeman, Paul Bettany, Rebecca Hall, Kate Mara and Cole Hauser. Warner Bros. plans to release the film in IMAX on April 18, 2014. ARGs & Campaigns Viral Marketing Viral News Cole HauserJohnny DeppKate MaraMorgan FreemanPaul BetanyRebecca HallRIFTTranscendenceWally Pfister
Interactive Map For “Battle: Los Angeles” Has Hidden Sounds December 1, 2010January 19, 2011With the official launch of the Battle: Los Angeles teaser site, comes a new interactive map that offers up different types of media, all based on current, and previous attacks, throughout the world. Take a look to see the obvious, but keep reading to find out the not so obvious… Read More
Disney’s “Wreck-It Ralph” Gets 80s Commercial and Poster October 8, 2012October 17, 2012Disney seems to have a penchant for for making classic commercials to promote their films about toys. For Toy Story 3, we got a 1983 commercial for the “Lots-o’-Huggin’ Bear”, as well as a Japanese version. Disney’s Wreck-It Ralph opens in theaters on November 2nd, and they have released a… Read More
The Soapbox: Remakes And How People React To Them June 29, 2009June 29, 2009Recently, Ive noticed a certain amount of bitching stemming from announced remakes, such as ‘Flight of the Navigator’ and ‘Total Recall’. My question for the week is, why do people bitch about remakes? Remakes are both a good and a bad thing. On one hand, remakes allow talented filmmakers to… Read More