The Sick Viral Marketing Of The Film, “Kill The Rapist?” Christopher Moore, December 24, 2013 This is definitely not the most holiday-friendly story, but iRock Films India has created a controversial marketing campaign around their new film, Kill the Rapist?. After the break, find out more info about this horrible film and what makes their marketing of it so completely wrong.Sadly, Kill the Rapist? seems to be capitalizing on a real event that happened about a year ago in New Delhi, India, when a college student was gang raped by six men on a bus and later died of her injuries. The event sparked international protest over the protection of women’s rights and safety in Indian society. A short time after this happened, the iRock film production company announced the movie on their production slate.The name of the film ties into the viral marketing campaign, because it’s asking people to vote whether the rapist should be killed or not, and they’ll change the ending accordingly. Here’s the trailer that asks that very question:And here’s the teaser poster for the film which also mentions the ability for the audience to decide whether the rapist dies or not at the hands of his victim. It asks you to watch the trailer and then give a missed call to one of the numbers based on whether you say “Yes” or “No” to the question.It’s bad enough that such a film is being made to exploit the horrendous event that ended a young girl’s life, but it’s even more deplorable that they make the act of deciding if the rapist will die or not into their own personal “movement” against such acts. It’s not a movement. It’s clearly just a marketing maneuver to bring more eyeballs to their film. This is one of the most despicable marketing campaigns, I’ve ever seen.What are your thoughts on this marketing campaign? Do you agree with their controversial marketing methods? Tell us in the comment section below. Viral Marketing Viral News BollywoodiRock Films IndiaKill the Rapist?
“You’re Next” Killer Masks Cover Famous Statues In Los Angeles & New York August 1, 2013Tourists, residence, and other people just browsing the city of Los Angeles and New York may notice that animal masks are on some famous statues or inanimate faces. No it’s not some sort of political statement that is trying to be made, or some killer trying to send a message… Read More
Play the “Priest” Online Game in 3D! April 11, 2011April 11, 2011Have you ever wanted to slay bloodsucking vampires? Well now you get your chance! Screen Gems’ Priest is due out next month and they’re just beginning their online marketing campaign. Today an online game based on the film was launched that you can play in 3D! Read on for more. Read More
Viral Video: “Transformers: Age Of Extinction” Shares Its Own Facebook Movie February 11, 2014February 11, 2014If you logged onto Facebook in the past few weeks, chances are you saw a friend post a Facebook movie, which encapsulated some of your best moments captured on Facebook. Now this was the celebrate the social media platform’s tenth birthday, and some turned there own Facebook movie into a… Read More