“The Amazing Spider-Man 2” Viral Site Debuts New Footage And Another Countdown [Updated] Michael Lee, January 1, 2014January 1, 2014 Remember when we told you that The Amazing Spider-Man 2‘s newly updated viral site EnemiesUnite.com was counting down to something significant? Well it was all to celebrating the New Year. And to ring in 2014, Sony Pictures debuted new footage from the film, which focuses on Electro (Jamie Foxx) draining energy from Times Square. And with the number of lights being used in Time Square alone, that is a lot of power. His plans are foiled when Spider-Man (Andrew Garfield) swings into action. But will Spider-Man succeed in putting a stop to Electro’s evil deeds? And what’s this new countdown? You will just have to hit the jump to find out.[Update: MovieViral reader Mawaii informs us that the clock is counting down to the SuperBowl on February 2. So we will be seeing brand new trailer from the film. The original article follows after the jump] Clicking on the red text just below the “Special Projects” field will reveal the new clip – which is a condensed version of what was shown at Comic-Con. Now it won’t reveal what exactly happens, but looking at how powerful Electro becomes just from one charge, Spider-Man will have his hands full trying to take down this electric villain. And that is only one guy. Remember, the first trailer teased three villain. In addition to Electro, the trailer featured The Rhino (Paul Giamatti) and the Green Goblin (Dane DeHaan).The viral site has undergone a few changes since switching from ElectroArrives to EnemiesUnite. A brand new countdown has begun. In 32 days, the site will reveal something brand new. As to what it could be, it is too early to tell. It could be anything from a trailer being released – it may be too soon for that considering the first one hit the web just a few weeks ago – to new images confirming more villains. One thing is for sure, it will be very exciting, and we will keep you posted. Also clicking on the images under the video archive section near the bottom of the page of the viral site will reveal three looped clips. The first is of Spider-Man swinging, the second is the experiment that turned Max Dillon into Electro, and the third is of Harry Osborn and Peter Parker skipping rocks.So what do you think will happen when the viral site’s clock runs out? ARGs & Campaigns Viral Marketing ElectroArrivesMarc WebbThe Amazing Spider-Man 2
The Event: New Blog Post From The TruthSeeker September 21, 2010September 26, 2010The Event premiered last night on NBC to decent ratings and mixed reviews. The viral campaign (which we reported on yesterday) is now in full swing as The Truthseeker updates his blog. Also, a few Twitter updates give us clues into the characters. Obviously, a few spoilers abound after the… Read More
Check This Out: The Lost Supper January 5, 2010November 1, 2010Whether you are a marketing firm or just someone who likes to dabble online, almost everyone likes the idea of creating something that goes viral. It’s hard to predict when something will become popular online, but there a few sure-fire ways to get noticed. One of the more interesting ways… Read More
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster January 24, 2014January 24, 2014While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing… Read More