“The Amazing Spider-Man 2” Viral Site Debuts New Footage And Another Countdown [Updated] Michael Lee, January 1, 2014January 1, 2014 Remember when we told you that The Amazing Spider-Man 2‘s newly updated viral site EnemiesUnite.com was counting down to something significant? Well it was all to celebrating the New Year. And to ring in 2014, Sony Pictures debuted new footage from the film, which focuses on Electro (Jamie Foxx) draining energy from Times Square. And with the number of lights being used in Time Square alone, that is a lot of power. His plans are foiled when Spider-Man (Andrew Garfield) swings into action. But will Spider-Man succeed in putting a stop to Electro’s evil deeds? And what’s this new countdown? You will just have to hit the jump to find out.[Update: MovieViral reader Mawaii informs us that the clock is counting down to the SuperBowl on February 2. So we will be seeing brand new trailer from the film. The original article follows after the jump] Clicking on the red text just below the “Special Projects” field will reveal the new clip – which is a condensed version of what was shown at Comic-Con. Now it won’t reveal what exactly happens, but looking at how powerful Electro becomes just from one charge, Spider-Man will have his hands full trying to take down this electric villain. And that is only one guy. Remember, the first trailer teased three villain. In addition to Electro, the trailer featured The Rhino (Paul Giamatti) and the Green Goblin (Dane DeHaan).The viral site has undergone a few changes since switching from ElectroArrives to EnemiesUnite. A brand new countdown has begun. In 32 days, the site will reveal something brand new. As to what it could be, it is too early to tell. It could be anything from a trailer being released – it may be too soon for that considering the first one hit the web just a few weeks ago – to new images confirming more villains. One thing is for sure, it will be very exciting, and we will keep you posted. Also clicking on the images under the video archive section near the bottom of the page of the viral site will reveal three looped clips. The first is of Spider-Man swinging, the second is the experiment that turned Max Dillon into Electro, and the third is of Harry Osborn and Peter Parker skipping rocks.So what do you think will happen when the viral site’s clock runs out? ARGs & Campaigns Viral Marketing ElectroArrivesMarc WebbThe Amazing Spider-Man 2
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
We Missed An AGM Heartland Video…On Die Antwoord’s YouTube Channel December 31, 2012We’ve been following Neill Blomkamp’s pet viral project AGM Heartland since the first video came to light in 2010. So far we had only found two videos that are definitely part of the project, along with one that has a slight chance of being connected. However, reader Jeremey (who joined… Read More
New Mouth-Taped-Shut.com Update Samples Trent Reznor and Atticus Ross’ Score from “The Girl with the Dragon Tattoo” October 4, 2011October 4, 2011Mouth-Taped-Shut.com has been doing an excellent job marketing the mystery that shrouds David Fincher’s The Girl with the Dragon Tattoo and its newest update is especially puzzling. In this new video we see the process of a crew painting and cutting the first posters onto a shape of a metal… Read More