‘The Amazing Spider-Man 2’ Viral Site Delivers Its Verdict On The Lizard’s Crimes Michael Lee, January 7, 2014January 7, 2014 A new update to The Amazing Spider-Man 2 viral site is giving us some very unsurprising news: Dr. Curt Connors is heading Rikers. In a new article posted on The Daily Bugle tumblr, the blog reveals that the former OsCorp geneticist was found guilty on all twenty counts including the murder of Captain George Stacy (who died in the first Amazing Spider-Man film). Like most of these posts, there are nods and references made to other characters in Spider-Man lore, so you will have to hit the jump to see who the viral site referenced this time.First here is the full article from The Daily Bugle viral site: By Joy MercadoThe trial of Dr. Curt Connors came to an end as the former geneticist for Oscorp Industries was found guilty on all twenty counts for which he was indicted, including the murder of NYPD Captain George Stacy.Connors and his attorney, Anne Weying, were unable to convince the jury that he was not responsible for his deadly actions while transformed. His defense that he only injected himself with the serum that changed him into the Lizard to prevent Oscorp Industries from experimenting on innocent civilians did not sway the jury.Next stop: Rikers. But even that is controversial. Ravencroft Institute for the Criminally Insane has said their facility is better served for housing and studying a prisoner such as Connors, but the judge has yet to rule on where Curt Connors will spend what is likely to be the rest of his life.This isn’t the first time we’ve seen Anne Weying’s name mentioned in the The Amazing Spider-Man 2 viral marketing campaign. She first appeared on the faux news site when they were reporting on Dr. Curt Connor’s court date and trial. Not sure if this means this will be the end of her appearance. But other characters have been apphrended by Spider-Man, so they could use the “These villains only appeared until after Spider-Man fighting crime” argument.But could this be the end of Dr. Curt Connors? Remember The Amazing Spider-Man 2 will have at least three villains: Electro (Jamie Foxx), The Rhino (Paul Giamatti), and some form of the Green Goblin (Dane DeHaan). Two more Easter Eggs referenced Doctor Octopus and Vulture, which leaves one more spot open in the Sinister Six roster. Could that slot be filled by The Lizard? Maybe.The Amazing Spider-Man 2 stars Andrew Garfield, Emma Stone, Chris Cooper, and Sally Field. Directed by Marc Webb, the film opens in theaters on May 2. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldDane DeHaanEmma StoneMarc WebbRhys IfansThe Amazing Spider-Man 2The Daily Bugle
Tron Legacy Trailer to Premiere Online Next Week March 5, 2010March 5, 2010In what’s becoming our daily Tron Legacy update, MTV has confirmed that the much anticipated first trailer (not including test footage from last year) to the film will be debuting online next week. Many thought it would be this week, thanks in part to four images from the trailer being… Read More
James Cameron Interviewed Underwater for “Sanctum” February 5, 2011With the underwater cave thriller Sanctum getting mixed reviews at best on its opening weekend (including our own), it’s no surprise that Universal Pictures and producer James Cameron are trying crazy promotional stunts to get people excited for the film. That apparently includes having Cameron get interviewed while in a… Read More
Site News Editorial: What happens after District 9? August 12, 2009September 23, 2024With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More