“Dawn of the Planet of the Apes” Website Opens Up Two Worlds Kevin C, January 26, 2014January 26, 2014 A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more.The site is consists of a number of hotspots that link you to different locations such as the ape encampment, an ape dwelling, and the human cdc compound. Through all this, animated elements and sound effects plus clickable locations describe the locations of the chosen group. Together, the site gives a gloomy look at a world that has been been greatly affected by ape activity. My guess is that this will be expanded quite a bit before the upcoming July release of Dawn of the Planet of the Apes.Dawn of the Planet of the Apes is the forthcoming sequel to 2011’s Rise of the Planet of the Apes and stars Judy Greer, Gary Oldman, Andy Serkis, and Jason Clarke. Expect Dawn of the Planet of the Apes to hit theatres July 11, 2014. News Viral Marketing Andy SerkisDawn of the Planet of the ApesGary OldmanJason Clarke
Viral Marketing Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie December 9, 2010December 10, 2010TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and… Read More
Comic-Con: LOST Viral – LostUniversity July 26, 2009June 6, 2010At the LOST panel today at Comic-Con, a new viral website was unveiled: LostUniversity. Now, before I go any further, I’d just like to say that I’m not educated in the LOST universe, so I’m not 100% sure what a lot of things on the site mean, so these are… Read More
ARGs & Campaigns “Apollo 18″ Steps Up Viral With Top Secret Document and New Website December 15, 2010April 27, 2011Last month we told you about Dimension Films’ found-footage thriller Apollo 18, whose plot revolves around the idea that there is a (sinister) reason that we never went back to the moon (at least publicly) after the Apollo 17 mission. There was a strange viral video that accompanied the debut… Read More