Movie Theater Owners Demanding Studios Make Shorter Movie Trailers Michael Lee, January 27, 2014January 27, 2014 Movie trailers are the basic form of viral marketing, and every Saturday we have been posting the most talked about trailers on our Trailers Weekly. A lot of those trailers appear in your local theater, while others are web exclusive. But there is no denying that the number of movie trailers that appear before the actual film have increased dramatically. And with an average run time of two and a half minutes, the time that has passed during the movie trailer marathon may amount to 10 to 12 minutes.So movie theater owners are asking for shorter trailers. Hit the jump to learn more on how this could affect your movie watching experience.According to the The Hollywood Reporter new guidelines have been issued by the National Assn. of Theatre Owners call for limiting the length of movie trailers to two minutes.These new guidelines were designed to maximize the effectiveness of the movie’s marketing. In addition to the limiting of the movie trailer’s runtime, theater owners are also asking to restrict the marketing time for trailers to be shown five months prior to the film’s release date, with any other movie marketing materials shown two months before initial release. There will be exemptions as each studio can break the rules for two eagerly anticipated movies per year.It should be interesting to see how trailers are edited with these new guidelines in place, which are said to take effect for any film released domestically on or after Oct. 1. The move looks like it will cut down on trailers being plot revealing and focus more on having those “trailer moments.” Creating a trailer specifically to get the audience interest in the movie is what a trailer is suppose to be. No one wants to see the entire film in two minutes, and these new guidelines will help reduce the number of plot revealing trailers.Of course, Hollywood may not feel compelled to comply with these new guidelines, they are voluntary. Should Hollywood continue to dole out their lengthy trailers, movie theater owners will not show them, but they also lose money in the process. News Movie Trailer
Scott Waugh Talks Directing “Need For Speed,” Visulizing Stunts, Car Crashes, Bets With Aaron Paul, And More March 7, 2014March 7, 2014Born into the stunt and action movie business, you can say that big movie stunts runs in Need For Speed director Scott Waugh‘s veins. His experience working with his father was at the golden age of stunts, where no CGI or green screen was necessary. Now Scott wants to bring… Read More
MovieViral.com’s Official Golden Globes Drinking Game January 12, 2014January 12, 2014The Golden Globes are on tonight with hosts Tina Fey and Amy Poehler! The show is notable for celebrities drinking constantly on-screen, sometimes getting a bit out of hand. So if you’re of age and would like to drink along with the who’s who of Hollywood, we’ve compiled a drinking… Read More
First Poster and Trailer for “Elysium” Debut April 9, 2013Since we have been covering the film’s on-and-off viral campaign, we thought you’d like to see the first poster and first trailer for Elysium, which debuted yesterday and today, respectively. Check them out after the break. Read More