Sony Pushes “RoboCop” Viral Marketing Campaign At CES Michael Lee, January 8, 2014 When you have a product to present at CES, it is most likely to use cutting edge technology that will likely change the way people live. Sony is no stranger to that. They are one of the premier technology companies. But when you have a movie like RoboCop hitting theaters…
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype Michael Lee, January 7, 2014 Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on…
Variety and BuzzFeed Launch MovieTracker to Measure Buzz for Golden Globes Nominees Alex Gerage, January 7, 2014January 7, 2014 The 2013 awards season may not begin in earnest until Sunday night’s Golden Globes, but the buzz surrounding this year’s nominated films and actors has been building for the last few weeks. Presenting a new way to convey the interest these contenders are generating online, Variety and BuzzFeed have joined…
‘The Amazing Spider-Man 2’ Viral Site Delivers Its Verdict On The Lizard’s Crimes Michael Lee, January 7, 2014January 7, 2014 A new update to The Amazing Spider-Man 2 viral site is giving us some very unsurprising news: Dr. Curt Connors is heading Rikers. In a new article posted on The Daily Bugle tumblr, the blog reveals that the former OsCorp geneticist was found guilty on all twenty counts including the…
Viral Video Round Up: Sherlock Spoils Everything, New Year’s Eve, Why Superheroes Wear Tights, And More! Binyamin Wallin, January 6, 2014 The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: Sherlock catches up on TV shows, a supercut of New Year’s…