“The Lego Movie” Releases Hilarious Blooper Reel Kevin C, February 13, 2014February 13, 2014 In what seems like a steady stream of cool viral marketing tidbits, we have another from Warner Brothers for The Lego Movie. This short video is a funny blooper reel of character interactions with a few recurring themes. Hit the jump to find out more and see the video.The video appears to include mostly Chris Pratt and Will Arnett in character as Batman and Emmet Brickowoski respectively. This includes from fun from Morgan Freeman, Alison Brie and others. Some of the footage also looks like alternate takes of scenes in the movie while another scene actually features cameramen floating around in the background. You’ll also see a running gag with Batman’s gun.Check out the bloopers here:The Lego Movie is currently in theatres and stars Will Arnett, Elizabeth Banks, Alison Brie, Will Ferrell, Chris Pratt, and more. Viral Marketing Viral Videos Alison BrieCharlie DayChris MillerChris Prattelizabeth banksLiam NeesonMorgan FreemanMovie ReviewPhil LordThe Lego MovieWarner BrothersWill ArnettWill Ferrell
Right Turn You Must: Yoda’s TomTom Recording Session July 27, 2010The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but… Read More
ARGs & Campaigns ‘American Hustle’ Vinyl For The Movie Fan Hits Stores On Record Store Day! November 22, 2014November 22, 2014Film enthusiasts rejoice! Studios are listening to your wishes for certain objects in movies. In a campaign that celebrates the tangibility of music in a digital age, the folks over at Sony music have released a limited edition of the American Hustle soundtrack on glorious vinyl. Seems to be a… Read More
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More