Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America Sabina, February 27, 2014February 27, 2014 Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute everyday heroes. Hit the jump to learn more about it.Beginning this week through March 24th, Skype users are able to submit their own Video Message via Skype onto the “Everyday Heroes” platform in order to nominate a friend, family member, coworker or general neighborhood do-gooder. If you know someone who’s fostering pets or always donating their time to homeless shelters, here’s a great opportunity to share their story of their passion to do their part to change the world. To kick off the start of this campaign, The Cap himself, Chris Evans created a video to invite Marvel fans to submit their stories.So hop on your Skype account in order to submit a 30 second entry to be entered. Some lucky heroes will be saluted by the cast of Captain America: The Winter Soldier or receive other great prizes like custom art by Marvel illustrators and signed posters.For more details on how you can participate and submit a video entry, please visit: http://captainamerica.skype.com/Captain America: The Winter Soldier hits theaters April 4th 2014 Contests Viral Marketing Captain America: The Winter SoldierChris EvansMarvelSkype
“X-Men: Days Of Future Past” Viral Review May 26, 2014With a resounding amount of positive reviews and a $302 million performance at the box office, it’s really no surprise to see that the X-Men Days Of Future Past marketing worked well under pressure. Up against the likes of Godzilla and The Neighbors, Bryan Singer‘s sequel could have easily took… Read More
Heroes: The Carnival Comes To Town September 27, 2009The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More