Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America Sabina, February 27, 2014February 27, 2014 Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute everyday heroes. Hit the jump to learn more about it.Beginning this week through March 24th, Skype users are able to submit their own Video Message via Skype onto the “Everyday Heroes” platform in order to nominate a friend, family member, coworker or general neighborhood do-gooder. If you know someone who’s fostering pets or always donating their time to homeless shelters, here’s a great opportunity to share their story of their passion to do their part to change the world. To kick off the start of this campaign, The Cap himself, Chris Evans created a video to invite Marvel fans to submit their stories.So hop on your Skype account in order to submit a 30 second entry to be entered. Some lucky heroes will be saluted by the cast of Captain America: The Winter Soldier or receive other great prizes like custom art by Marvel illustrators and signed posters.For more details on how you can participate and submit a video entry, please visit: http://captainamerica.skype.com/Captain America: The Winter Soldier hits theaters April 4th 2014 Contests Viral Marketing Captain America: The Winter SoldierChris EvansMarvelSkype
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More
Transfomers Viral Updates June 19, 2009June 25, 2009If you haven’t heard by know, Transformers is doing a viral campaign, or as they call it an ‘extended film experience’ campaign. Recently, there has been a plethora of videos with machines turning into Transformers. Take a look at the newest one. Pretty cool if you ask me, and well… Read More
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More