Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America Sabina, February 27, 2014February 27, 2014 Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute everyday heroes. Hit the jump to learn more about it.Beginning this week through March 24th, Skype users are able to submit their own Video Message via Skype onto the “Everyday Heroes” platform in order to nominate a friend, family member, coworker or general neighborhood do-gooder. If you know someone who’s fostering pets or always donating their time to homeless shelters, here’s a great opportunity to share their story of their passion to do their part to change the world. To kick off the start of this campaign, The Cap himself, Chris Evans created a video to invite Marvel fans to submit their stories.So hop on your Skype account in order to submit a 30 second entry to be entered. Some lucky heroes will be saluted by the cast of Captain America: The Winter Soldier or receive other great prizes like custom art by Marvel illustrators and signed posters.For more details on how you can participate and submit a video entry, please visit: http://captainamerica.skype.com/Captain America: The Winter Soldier hits theaters April 4th 2014 Contests Viral Marketing Captain America: The Winter SoldierChris EvansMarvelSkype
Mouth-Taped-Shut.com: Girl with the Dragon Tattoo Viral Marketing or Just an Early Look? September 6, 2011September 9, 2011As ominously silent as the snow covered entrance to the mansion is in David Fincher’s The Girl with the Dragon Tattoo is, the marketing is mute. We haven’t seen or heard too much from the film outside the suspected leaked red band trailer, the official trailer, and the teaser site… Read More
Marvel Finally Decides To Promote “Captain America” With New Poster and Trailer June 24, 2011June 24, 2011Marvel Studio’s last movie before the superhero team-up movie The Avengers is next month’s Captain America: The First Avenger. However, despite the film being just weeks away from opening, the studio, along with distributor Paramount, have really dropped the ball on marketing it. We haven’t seen much promotional material, and… Read More
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More