Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America Sabina, February 27, 2014February 27, 2014 Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute everyday heroes. Hit the jump to learn more about it.Beginning this week through March 24th, Skype users are able to submit their own Video Message via Skype onto the “Everyday Heroes” platform in order to nominate a friend, family member, coworker or general neighborhood do-gooder. If you know someone who’s fostering pets or always donating their time to homeless shelters, here’s a great opportunity to share their story of their passion to do their part to change the world. To kick off the start of this campaign, The Cap himself, Chris Evans created a video to invite Marvel fans to submit their stories.So hop on your Skype account in order to submit a 30 second entry to be entered. Some lucky heroes will be saluted by the cast of Captain America: The Winter Soldier or receive other great prizes like custom art by Marvel illustrators and signed posters.For more details on how you can participate and submit a video entry, please visit: http://captainamerica.skype.com/Captain America: The Winter Soldier hits theaters April 4th 2014 Contests Viral Marketing Captain America: The Winter SoldierChris EvansMarvelSkype
Fox Home Entertainment uses PSAs to Sell DVDs September 23, 2009September 22, 2009Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the… Read More
“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures August 11, 2014August 11, 2014In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”… Read More
Return of the Super 8 Secret (Updated) November 15, 2011November 15, 2011This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8…. Read More