“Inception” Fans Dream Up Film Inspired Board Game Michael Lee, March 1, 2014 Kickstarter and IndieGoGo film inspired projects are pretty cool for a handful of reasons. Some do it for the passion, others to commemorate their film idols, then there are those who get creative and go beyond the film and create fun games like Bruno Gervasi and Reid Cuddy.The two have created a board game inspired by the Christopher Nolan film Inception. Called Inceptor, players act as the dream infiltrators, rolling the dice, and collecting cards that help or hurt their mission to manipulate their target. So if you want to find out how to get some of these game pieces, then you’ll have to hit the jump to see how you can get your hands on this one of a kind board game.WB Studios is not behind the Inception board game, however, they do not seem to have a problem with its creation or Kickstarter distribution. The project has already collected $47,000+, well passed the $30,000 target. And with 40 days left on the project, there are still plenty of incentives to go around, like an aluminum briefcase, five totems (game board pieces), the game itself, and more.Here is the inital pitch as posted on the official Kickstarter pageInceptor is a board game that takes place in the dream world. The board represents the inside of a dreamer’s mind, who is known as the Mark. Each player is trying to plant an idea in the Mark’s dream, hoping that when he wakes, he will carry out their chosen task. The key is to make your task seem achievable to the Mark and to make sure he believes it was his own idea from its inception. In order to do this the dream needs to be so real, that when the Mark wakes up, the planted idea sticks and he performs the mission without a second thought.Pretty cool huh? And just for $59 you can get the game as is. Of course getting the briefcase will complete the Inception fan in you. Viral Marketing InceptionInceptorKickstarter
Inception Viral: Dream-Share For Dummies June 1, 2010June 12, 2010Looks like a new piece of the Inception puzzle, well in this case, user’s guide has been discovered. WIRED was sent a package containing a beat to hell guide that discusses a “Dream-Share Tactical Employment Procedures”. It basically goes through the steps needed to capture your patient, strap him/her to… Read More
‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign September 25, 2014September 25, 2014Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past. To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering… Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More