The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation Dan Koelsch, May 11, 2012 Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This ends up being a new Oscorp subpage that has a more revealing video. Check it out after the break. While the video itself is not in-world, I’m sure fans are excited to see these video blogs that reveal more of the film. What do you think of Connor’s transformation into the Lizard?Follow the campaign at our The Amazing Spider-Man Hub, and catch the film in theaters on July 3rd. ARGs & Campaigns Viral Marketing Viral Videos OscorpThe Amazing Spider-Man
Tron Tuesday: A New Clu 2.0 Poster and Five New Character Banners November 2, 2010Its Tuesday, which means Disney has released yet another Tron-elated promotion for their upcoming film Tron: Legacy. This time we have a poster of Clu 2.0, a program that looks like a young Kevin Flynn who is the film’s primary villain, as well as five new character banners. Click the… Read More
Can You S.U.R.V.I.V.E. Saw 3D’s Viral? October 15, 2010October 15, 2010Hello. Want to play a game? Well of course you do! That’s why you’re a fan of viral campaigns. And now, a film that is long overdue for one has finally jumped on board, just in time for their final film. This being Saw 3D, and it’s ever so popular… Read More
Which Super Bowl Trailers Got the Most Buzz? February 7, 2011With a bevy of 30 second trailers debuting last night during the Super Bowl (all of which you can watch here), the question remains of which ones had the most impact. Our friends at HeyUGuys found an infographic from Way to Blue that calculates which TV spots generated the most… Read More