Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Transformers: Age Of Extinction” Viral Marketing Campaign Wants You To Report Transformer Activity

Michael Lee, March 4, 2014March 5, 2014

optimus prime transformers age of extinction header image

The first full trailer for Transformers: Age Of Extinction is out, and so far it looks like everything you would expect to see in a Michael Bay film. But if you watched the trailer, you probably saw a billboard during the first few seconds of the trailer. And if you thought it was nothing, well don’t blame yourself. Many people ignore it. But if you take a closer look, you will notice how the billboard ties into the Transformers Universe.

That’s right, Paramount Pictures has launched a new viral marketing campaign to help promote the upcoming sequel. But to find out what it is all about, you will have to hit the jump.

The viral tease comes in at the 14 second mark of the trailer in the form of a billboard. It reads: Remember Chicago; Report Activity; 855-363-8392.

remember chicago transformers age of extinction

The number is an fully functioning number that reminds callers to stay clear of all Transfomrers both Autobot and Decepticon. Whatever happened for this to occur remains a mystery, but the automated message tells us that if we do see a transformer, that we reported it to the TransformersAreDangerous.com.

So far the site is nothing more than just a downloadable poster with the option of signing up for updates. But this could lead up to something since we have seen these posters in the past. As we reported last year, propaganda posters could be seen on the set of Transformers: Age Of Extinction with the tagline reading Remember Chicago.

transformers are dangerous

That exact line was seen in the trailer itself. Other propaganda lines include “Hate” and “Transformers Are Dangerous” with Optimus Prime’s face front and center.

So could we see more viral marketing activity in the near future? Will the Paramount team actually have us call Transformer activity? We will keep you up to date should anything come up.

Opening in theaters on June 27, Transformers: Age Of Extinction stars Mark Wahlberg, Jack Reynor, Nicola Peltz, Stanley Tucci, Kelsey Grammer, Sophia Myles, Li Bingbing, T.J. Miller, Han Geng and Titus Welliver.

Transformers: Of Extinction Trailer features Optimus Riding Grimlock

ARGs & Campaigns Viral Marketing Mark WahlbergMichael BayParamount PicturesTransformers: Age of ExtinctionTransformersAreDangerous

Post navigation

Previous post
Next post

Related Posts

News

Captain America Vs. Star Lord: Super Bowl Civil War

January 19, 2015January 20, 2015

Today Cap himself, Chris Evans tweeted at Chris Pratt a withdrawal of friendship as both their teams are going head to head at this year’s Super Bowl. In a fun exchange both supes engaged in friendly fire by geeking out over sports in the most marvelous way.

Read More

“The Amazing Spider-Man” Viral Campaign Slings Into WonderCon

March 18, 2012March 21, 2012

As was to be be expected, the viral campaign for Columbia Pictures’ The Amazing Spider-Man picked up some steam at WonderCon this weekend. In conjunction with Sony’s panel yesterday afternoon, there were a few updates to the campaign. Get the details after the break.

Read More

Watch the Wreck-It Ralph “Hero’s Duty” Commercial

October 19, 2012October 19, 2012

For the past few years, Disney has been in the fake commercial game, and their viral video plans are in full swing with their upcoming animated adventure Wreck-It Ralph. We’ve already seen video arcade commercials for the games Fix-It Felix, Jr. and Sugar Rush, so it was only a matter…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.