“Under The Skin” Viral Site Asks A Touchy Question Kevin C, March 6, 2014March 6, 2014 While we look forward Scarlett Johansson as Black Widow, her smaller horror project is about to be unleashed the very same day as Captain America: The Winter Soldier. Under The Skin looks to be a weird, creepy and wild ride. Recently, the studio released a new viral site related to the project. Hit the Jump to find out more.Once you hit touched-some1.com a simple question is presented, “When was the last time you touched someone?”. When you add an answer and submit, the site shows your answer with a long scrollable list of answers others have provided. All of this happens with a backdrop what appears to be someone’s back. It’s a simple and interesting way to get across the idea of skin on skin.Those astute readers will also see a link in the bottom-right corner to another site. 1-of-many.com shows a small ant crawling around while the words “You a re 1 one of ####”, presumably, the number is the count of readers hitting this ant covered site. The ant appears to crawl in all sorts of random different ways, but does not respond to interaction. I think it’s a great way of playing up possible alien themes of Under The Skin.Under The Skin is due April 4th, 2014 and stars Scarlett Johansson, Paul Brannigan, and Antonia Campbell-Hughes. Viral Marketing and Antonia Campbell-HughesPaul BranniganScarlett Johansson
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
ARGs & Campaigns Viral Easter Eggs To Look For When Watching “TRON: Legacy” December 24, 2010Sure, you’ve probably already seen it, maybe even multiple times, but are you REALLY seeing it? (Enter drug joke here). TRON: Legacy is entering its second weekend in theaters, so you may be wanting to see it again or maybe even for the first time. If that’s the case, then… Read More
Veronica Mars Movie Update: 4 Days to Go! April 8, 2013April 7, 2013The Veronica Mars Movie Project ends its Kickstarter crowdsourcing effort on Friday, and with around 73,000 backers and $4.8 million pledged, I think we can call it a great success. After the break, read some of the recent updates to the project. Read More