“Transcendence” Quizzes You On Technology Dependance Kevin C, March 13, 2014 Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit the jump to find out more.This new viral site for Transcendence is simply than a number of questions about how you use technology. After going through two full quizzes, each offered six questions, so it’s a short quiz. I have to think that this site intends to expand in the future. A sample question reads like this:How many hours per day do you talk on a mobile phone? (A) Under 1 hour a day (B) 1-2 hours/day (C) 2-5 hours/day (D) 5+ hours/dayGiven your answers, the quiz offers results that describe your dependence on technology, brain health, body welfare, eye strength, mental mapping and brain vitality. Some of these results are downright ominous, so be warned.Transcendence stars Johnny Depp, Kate Mara, Paul Bettany, and Morgan Freeman. The movie opens April 17th, 2014. Viral Marketing Johnny DeppKate MaraMorgan FreemanPaul BettanyTranscendenceWarner Bros
The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers April 26, 2012April 26, 2012This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Read More
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content September 12, 2012This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit… Read More
MTV’s “Iron Man 3” Clip Unlocked April 12, 2013April 12, 2013Earlier in the week, MTV.com hosted an arc reactor that needed to get to 100% before they would release a clip from Iron Man 3. The power increased with each tweet that had the hashtag #UnlockIronMan, and now we can reveal the clip. Unfortunately, it’s more like a 13 second… Read More