“Transcendence” Quizzes You On Technology Dependance Kevin C, March 13, 2014 Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit the jump to find out more.This new viral site for Transcendence is simply than a number of questions about how you use technology. After going through two full quizzes, each offered six questions, so it’s a short quiz. I have to think that this site intends to expand in the future. A sample question reads like this:How many hours per day do you talk on a mobile phone? (A) Under 1 hour a day (B) 1-2 hours/day (C) 2-5 hours/day (D) 5+ hours/dayGiven your answers, the quiz offers results that describe your dependence on technology, brain health, body welfare, eye strength, mental mapping and brain vitality. Some of these results are downright ominous, so be warned.Transcendence stars Johnny Depp, Kate Mara, Paul Bettany, and Morgan Freeman. The movie opens April 17th, 2014. Viral Marketing Johnny DeppKate MaraMorgan FreemanPaul BettanyTranscendenceWarner Bros
“The Amazing Spider-Man 2” Viral Marketing Campaign Teases Clone Saga Story Arc January 10, 2014We all know that Sony is going to expand Spider-Man Cinematic Universe by making films for Venom and the Sinister Six, but The Amazing Spider-Man 2 viral marketing campaign took an interesting turn today. While the latest blog entry on The Daily Bugle blog is yet another name drop, it… Read More
Mobile Communication Slow To Go Viral November 20, 2009Have you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy… Read More
“Pacific Rim” Viral Campaign Launches New Emergency Alert Warning System November 28, 2012November 28, 2012It’s been a while since we’ve covered anything on Guillermo Del Toro’s upcoming intense sci-fi actioner Pacific Rim. When we last posted on the film, we learned that along with the recruiting posters that were handed out during Comic-Con, there was also a comic-book tie in that would focus on… Read More