“Transcendence” Quizzes You On Technology Dependance Kevin C, March 13, 2014 Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit the jump to find out more.This new viral site for Transcendence is simply than a number of questions about how you use technology. After going through two full quizzes, each offered six questions, so it’s a short quiz. I have to think that this site intends to expand in the future. A sample question reads like this:How many hours per day do you talk on a mobile phone? (A) Under 1 hour a day (B) 1-2 hours/day (C) 2-5 hours/day (D) 5+ hours/dayGiven your answers, the quiz offers results that describe your dependence on technology, brain health, body welfare, eye strength, mental mapping and brain vitality. Some of these results are downright ominous, so be warned.Transcendence stars Johnny Depp, Kate Mara, Paul Bettany, and Morgan Freeman. The movie opens April 17th, 2014. Viral Marketing Johnny DeppKate MaraMorgan FreemanPaul BettanyTranscendenceWarner Bros
Tron Legacy: Theater Standees Use QR Codes August 29, 2010December 2, 2010We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is sponsoring… Read More
“Gone Girl” Trailer Launches A Terrific Bone Chilling Viral Campaign April 14, 2014April 17, 2014David Fincher may have dropped out as director of Sony Pictures’ upcoming Steve Jobs’ biopic, but we still have his adaptation of Gillian Flynn‘s mega-bestseller Gone Girl to look forward to. Now at first it may seem like a film like this would not have a viral marketing campaign. But… Read More
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More