“Transcendence” Quizzes You On Technology Dependance Kevin C, March 13, 2014 Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit the jump to find out more.This new viral site for Transcendence is simply than a number of questions about how you use technology. After going through two full quizzes, each offered six questions, so it’s a short quiz. I have to think that this site intends to expand in the future. A sample question reads like this:How many hours per day do you talk on a mobile phone? (A) Under 1 hour a day (B) 1-2 hours/day (C) 2-5 hours/day (D) 5+ hours/dayGiven your answers, the quiz offers results that describe your dependence on technology, brain health, body welfare, eye strength, mental mapping and brain vitality. Some of these results are downright ominous, so be warned.Transcendence stars Johnny Depp, Kate Mara, Paul Bettany, and Morgan Freeman. The movie opens April 17th, 2014. Viral Marketing Johnny DeppKate MaraMorgan FreemanPaul BettanyTranscendenceWarner Bros
Rocket Poppeteers Sends Out ‘Fleet Assessment #1’ March 23, 2011The Super 8 ‘Rocket Poppeteers’ viral has been silent for a while. Before the site went down for renovations last month, those who signed up for the Astronaut Training Program were sent certificates showing that they had been accepted into the program. Today, Astronaut Trainees were sent an email about… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists April 4, 2014April 4, 2014In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped… Read More