Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign Alex Gerage, March 20, 2014March 20, 2014 With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is almost assuredly on the way, it is refreshing to report that the new Spider-Man flick is launching a good-old-fashioned promotional partnership—with the United States Postal Service. Sound like an odd pairing? Hit the jump to learn more.The USPS partnership with The Amazing Spider-Man 2 is meant to help promote its Priority Mail Flat Rate shipping service by highlighting the two’s shared characteristics of “speed, agility, and reliability.” From now through the release of the film, USPS customers can ship packages using special Spidey-themed Priority Mail Flat Rate shipping boxes and other post office goodies found at the USPS website.A Marvel superhero and our nation’s postal service may seem like a puzzling pair for a promotional campaign, but when you are reminded that Captain America partnered with Dunkin Donuts and Wrigley’s chewing gum back in 2011, you realize unions like this are par for the course in the run-up to a blockbuster film’s release. So enjoy the stylish (and free!) special edition shipping boxes while they are available, and watch this fun promo commercial below featuring a very special cameo: You can follow the “Amazing Delivery” campaign online using the hashtag #amazingUSPS. The Amazing Spider-Man 2 swings into theaters May 2. Viral Marketing #amazingUSPSMarvelSpider-ManThe Amazing Spider-Man 2United States Postal ServiceUSPS
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More
Repo Men: The Union HR Dept. Now Hiring February 23, 2010February 24, 2010We reported yesterday that The Union had decided that people who have fallen behind in their payments will have their Artiforg’s reposed. Now The Union’s Human Resources Department are looking for Repo Men to chase down those unfortunate souls who have their artificial implants inside them. Read More
Catch The Viral: Find the MNU Memo! June 16, 2009June 29, 2009Catch The Viral is a segment where we ask you for help with viral. Viral campaigns are intrinsically interactive, so the more people who help, the more likely we can find all the goodies. The MNU Spreads Lies group posted a very interesting tweet on Twitter this evening. There is… Read More