Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign Alex Gerage, March 20, 2014March 20, 2014 With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is almost assuredly on the way, it is refreshing to report that the new Spider-Man flick is launching a good-old-fashioned promotional partnership—with the United States Postal Service. Sound like an odd pairing? Hit the jump to learn more.The USPS partnership with The Amazing Spider-Man 2 is meant to help promote its Priority Mail Flat Rate shipping service by highlighting the two’s shared characteristics of “speed, agility, and reliability.” From now through the release of the film, USPS customers can ship packages using special Spidey-themed Priority Mail Flat Rate shipping boxes and other post office goodies found at the USPS website.A Marvel superhero and our nation’s postal service may seem like a puzzling pair for a promotional campaign, but when you are reminded that Captain America partnered with Dunkin Donuts and Wrigley’s chewing gum back in 2011, you realize unions like this are par for the course in the run-up to a blockbuster film’s release. So enjoy the stylish (and free!) special edition shipping boxes while they are available, and watch this fun promo commercial below featuring a very special cameo: You can follow the “Amazing Delivery” campaign online using the hashtag #amazingUSPS. The Amazing Spider-Man 2 swings into theaters May 2. Viral Marketing #amazingUSPSMarvelSpider-ManThe Amazing Spider-Man 2United States Postal ServiceUSPS
‘The Hunger Games: Mockingjay Part 1’ Viral Posters For District 13 August 6, 2014August 6, 2014The viral marketing for The Hunger Games: Mockingjay Part 1 continues to flourish as a set of new character posters have been released. Hot off the teaser trailer debut from last week, these new character posters profile the citizens of District 13. As you can imagine, the character posters mirrors… Read More
Trailers Weekly: “The Avengers”, “Frankenweenie”, “Touchback”, “Bernie”, “Neighborhood Watch”, and “ParaNorman” March 3, 2012March 3, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We have the brand new trailer exciting trailer for… Read More
Viral Marketing ABC Asks You “What is Revenge” September 16, 2011September 16, 2011They say that revenge is a dish best served cold, but when it is served by the steamy Emily VanCamp, then it is something that you want to just eat right up. Revenge is a new ABC drama that is loosely based on Alexandre Dumas novel The Count of Monte… Read More