“Godzilla” Viral Campaign Gives Social Media The Extended Look Michael Lee, April 7, 2014April 7, 2014 The Godzilla viral marketing campaign took to Facebook and Twitter to get users to demand the truth about the monster just like Bryan Cranston does in the trailer, and they responded with one collective roar. The Legendary Pictures team in conjunction with Warner Bros. have released an extended look at the film, after a small social media campaign was launched earlier last week where the marketing teams asked social media to use the hashtag #demandtoknow to unlock the secrets of the King Of Monsters.Now they have given us the truth behind Godzilla, and to see what the truth is, you’ll have to hit the jump.We are nearing the film’s release, which could mean there could be more updates to the film’s viral marketing campaign. So far the only viral site the film has is the MutoResearch website that was launched last year. Since then the site has only seen character updates in the form of surveillance footage. But as the release draws closer, more secrets are revealed. So it’s quite possible that we could see an update in the film’s viral marketing campaign in the near future.An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure, from Warner Bros. Pictures and Legendary Pictures, pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence.Gareth Edwards directs “Godzilla,” which stars Aaron Taylor-Johnson (“Kick-Ass”), Oscar® nominee Ken Watanabe (“The Last Samurai,” “Inception”), Elizabeth Olsen (“Martha Marcy May Marlene”), Oscar® winner Juliette Binoche (“The English Patient,” “Cosmopolis”), and Sally Hawkins (“Blue Jasmine”), with Oscar® nominee David Strathairn (“Good Night, and Good Luck.,” “The Bourne Legacy”) and Bryan Cranston (“Argo,” TV’s “Breaking Bad”). Viral Marketing Aaron Taylor JohnsonBryan CranstonElizabeth OlsenGareth EdwardsGodzillaLegendary PicturesWarner Bros
Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out April 14, 2011The past few days have seen a flurry of updates to the Super 8 viral campaign, culminating in /Film (and possibly other bloggers) receiving in the mail an actual Super 8mm film reel with a new clip for our mysterious S8editingroom footage. That viral site has also been updated with… Read More
G.I. Joe Facebook Game October 24, 2009June 29, 2010Playing games on Facebook has become extremely popular as of late, whether you are a college student or my mom (true story). Not one to pass up on an opportunity like that, Paramount Home Entertainment has created a G.I. Joe Facebook Game to promote their November 3rd release of G.I…. Read More
Toy Story 3 DVD Bonus Videos Revealed October 12, 2010The biggest animated film of all time is coming to DVD and Blu-Ray in just a few weeks, but the official Toy Story 3 YouTube page has revealed some previews of the bonus videos that are featured on the DVD. Watch the videos after the break. Read More