“The Fault In Our Stars” Fanatics Can Be In A Music Video Or Become Fan Ambassador Sabina, April 10, 2014 Can we finally make “French the Llama!” happen? Because Nerdfighters, we have so much cause to celebrate! You’ve undoubtedly been following in anticipation all the news leading up to The Fault in Our Stars hitting theaters over on the Vlogbrothers channel–and hopefully our site too . You’ve demanded your stars to visit your city (Reblog!). And now–not only can you contribute your words of encouragement to be featured on a soundtrack music video but also become a TFIOS Fan Ambassador.I mean seriously, FRENCH THE LLAMA!!!We’re a part of this and that’s super exciting. Now here’s the scoop and all the necessary links. Hit the jump to learn more. Share your words of encouragement by April 11th: For this one, think of words that mean something to you that you want to share. It can be phrases, lyrics, affirmations that have encouraged you and can help others too. Use visuals on Instagram, get creative with pics or InstaVids and use the hashtag #TFIOSencouragementsThey’ll be selecting the best #TFIOSencouragements to be featured in a music video for the film’s soundtrack. Submissions must by up by April 11th.Join the #FaultFanaticsTake your fandom love to the next level and become a TFIOS Ambassador. The studio behind the film and creative team recognize that the fans are the stars too! With that in mind they have launched an interactive campaign to spread the love and creativity of the Fault Fanatics. When you sign up to be an ambassador FOX sends you over to a site that gives you tasks to unlock and a downloadable kit of special photo and design assets. With these you can express your excitement and dedication to the TFIOS movie by using the hashtag #FaultFanatics on whatever you create.And by the way, the first task is to share the trailer with the hashtag #FaultFanaticsHave fun and Don’t forget to be awesome. The Faults In Our Starshits theaters June 6th. ARGs & Campaigns Viral Marketing Viral News Viral Videos Ansel Elgortfault fanaticsJohn GreenNat WolffnerdfightersShailene WoodleytfiosTFIOSencouragements
Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal May 8, 2013Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided… Read More
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
Viral Marketing The Sick Viral Marketing Of The Film, “Kill The Rapist?” December 24, 2013This is definitely not the most holiday-friendly story, but iRock Films India has created a controversial marketing campaign around their new film, Kill the Rapist?. After the break, find out more info about this horrible film and what makes their marketing of it so completely wrong. Read More