“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag Michael Lee, April 23, 2014 Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show centers on six programmers who are trying to make it big in the show’s titular location.To help promote the show, which debuted back a few weeks ago, the HBO marketing team has launched a faux landing page for Pied Piper, the company in the show. Hit the jump to see what the fake website consists of.TechCrunch came across this piece of viral marketing earlier this week. The site comes complete with a welcoming page, a staff page, the tecnology they are developing, and a contact page – which oddly enough does not work but refers you to watch the show Silicon Valley to find out more about Pied Piper.Here is Pied Piper’s mission statment:In its original incarnation, Pied Piper was a songwriter-oriented music app that made it easier for songwriters to determine if their work infringed on other’s copyright. And frankly, we still think that wasn’t a terrible idea, and we were kind of looking forward to doing it, because who doesn’t like music, right?However, based on user feedback that was suboptimal and on occasion downright mean, we are now currently pivoting to a SaaS model to create a new “compression cloud” solution that covers a far wider user base. This new strategy brings us a clearer path to monetization and helps us even avoid the crappy licensing models for Lempel-Ziv-Welch in .gif files (among others). Because Lord knows, there aren’t enough compressed .gif files in the world that have cats making faces with rap lyrics underneath them.But it is safe to say, we intend to deploy an integrated, multi-platform functionality of all conceivable applications of the algorithm, that we hope will make the world a better place through compression services across diversified market segments.As you can see, not only does the site embrace the idea of being a fake company located in Silicon Valley, but it is very humorous too.And here is how Pied Piper describe’s staff member Erlich Bachmann (T.J. Miller).Silicon Valley airs Sundays at 10 P.M on HBO. The show has already been renewed for a second season. ARGs & Campaigns Viral Marketing Viral News HBOPied PiperSilicon Valley
DVD Review and Contest: The Innkeepers April 23, 2012April 23, 2012The indie horror film The Innkeepers had a limited theatrical run this past February after debuting in last year’s SXSW Film Festival. The film is available tomorrow on DVD and Blu-ray, and we have our review after the break. Also find out how you can receive our specially packaged copy… Read More
Green Lantern Ad Reveals a Possible Viral May 6, 2011December 26, 2011While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to… Read More
Alice in Wonderland Sends Out Book and Key To Bloggers January 7, 2010November 16, 2010Our friends at Firstshowing got a nice little present in the mail yesterday in the form of an Alice in Wonderland book full of surprises. In fact, there were books inside books (like those Russian dolls), and a USB drive shaped like a 19th century key. Pretty impressive set up,… Read More