“Dawn of the Planet of the Apes” Viral Videos Tease Tomorrow’s Trailer Premiere [Updated] Alex Gerage, May 7, 2014May 7, 2014 Dawn of the Planet of the Apes feels a lot like it’s predecessor, Rise of the Planet of the Apes, in that despite its status as a franchise summer blockbuster, it’s looming July release feels under the radar. That may change tomorrow though, when the film’s theatrical trailer is scheduled to go public. As studios are now apt to do, 20th Century Fox has released a series of short clips prior to the trailer itself, but you may be surprised by what they show. Hit the jump for more.[Update: Those desperate for actual footage from the film can rejoice, as another brief teaser promoting the trailer launch tomorrow has been released. We’ve included it at the bottom, following the original article.]In case you weren’t aware, Dawn of the Planet of the Apes takes place a decade after Rise of the Planet of the Apes, during which time a “simian flu” epidemic has destroyed the human population. Each of the three teaser videos below offer a time-lapse perspective of major cities—London, San Francisco and New York—that shows the dramatic effect the flu has had on society. What were once major metropolitan areas have now evolved (or devolved) into ape-friendly jungles. If I had to choose how I would like my “pre-trailer” teaser video, I much prefer the more thematic, abstract approach the above videos demonstrate. These videos are unique to the Dawn of the Planet of the Apes’ marketing campaign, and while they don’t offer actual footage from the film, the videos do a great job at establishing an eerie, tense tone without spoiling any story beats. This is in stark contrast to what fans typically get—a rapidly edited series of scenes from the trailer itself—completely devoid of tone or context. I don’t know about you, but instead of leaving me wanting more like a teaser is supposed to do, teaser-teaser trailers just leave me feeling pissed off.Be sure to look for the new Dawn of the Planet of the Apes trailer tomorrow using the hashtag #DawnOfApes. Caesar and friends return July 11. Viral Videos #DawnOfApes20th Century FoxCaesarDawn of the Planet of the ApesRise of the Planet of the Apes
“Where Will You Be When It Happens?” – A Cryptic “Fringe” Countdown March 29, 2011March 29, 2011Late last week, FOX renewed J.J. Abrams’ sci-fi hit Fringe, which was on the verge of being cancelled since its shift to Friday nights. Luckily, fans continued to watch and the show hit a creative goldmine. The third season of Fringe is nearly over and a recently aired promo reveals… Read More
Fifth and Possibly Final “Man of Steel” Trailer Brings the Action May 22, 2013Yesterday, the Man of Steel homepage had another transmission when you first get to the site. We expected it to lead to a new trailer, and we were right (though sooner than expected). Watch the “Fate of Your Planet” trailer after the break. Read More
“Skyline” Viral Videos Show Nothing More Than The Trailers October 30, 2010January 25, 2011One of the films that literally appeared out of nowhere at the 2010 Comic-Con was Skyline, whose release date is now quickly approaching. I can remember the talk as to what exactly the film was as it was plastered along the side of a building in San Diego, and all… Read More