Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film Christopher Moore, May 15, 2014 The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the specifics of their marketing campaign.Along with product placement in the movie, the campaign would cover more than 35 countries and include a global television spot directed by Michael Bay. The spot is called “Little Help,” and will run in more than 15 countries. The ad involves an Oreo cookie providing a moment of support while the Transformers robots carry on their fight against evil.Other parts of the campaign include digital advertising, special Oreo packaging and signage that highlights the movie tie-in. Some parts of the world like Southeast Asian will get customized Oreo flavors like “prime berry creme,” while Asia and Latin America get cookies embossed with Transformers logos. The brand is also unleashing movie themed activities via their mobile app, “Oreo’s Twist, Lick and Dunk.”Transformers: Age of Extinction arrives in theaters and on 3D in the US on June 27th. You can check out the film’s latest trailer at our post here. Viral Marketing Michael BayOreoParamount PicturesTransformers 4Transformers: Age of Extinction
New Service Gives Low-Budget Films, ARGs a Chance January 17, 2010January 17, 2010A new service called Hukilau is offering low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” The service allows members of the Hukilau community to become producers of independent films or remain consumers, by watching and rating the films. Read More
James Franco Jumps On Crowdfunding Bandwagon with “Palo Alto Stories” June 18, 2013You may not know that actor James Franco wrote and published a book of short stories titled Palo Alto: Stories two years ago. Well, now he is looking to turn three of the stories into feature length films with the help of Indiegogo. Get the details after the break. Read More
NBC’s “Revolution” Gets Web Prequel February 27, 2013February 27, 2013NBC’s new hit show Revolution comes back for the second half of its first season on March 25th, but you’re in luck if you can’t wait until then. NBC has posted the first episode of a prequel web series called “Enemies of the State”. Check it out, along with a… Read More