Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film

Christopher Moore, May 15, 2014

Oreomarketing

The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the specifics of their marketing campaign.

Along with product placement in the movie, the campaign would cover more than 35 countries and include a global television spot directed by Michael Bay. The spot is called “Little Help,” and will run in more than 15 countries. The ad involves an Oreo cookie providing a moment of support while the Transformers robots carry on their fight against evil.

Other parts of the campaign include digital advertising, special Oreo packaging and signage that highlights the movie tie-in. Some parts of the world like Southeast Asian will get customized Oreo flavors like “prime berry creme,” while Asia and Latin America get cookies embossed with Transformers logos. The brand is also unleashing movie themed activities via their mobile app, “Oreo’s Twist, Lick and Dunk.”

Transformers: Age of Extinction arrives in theaters and on 3D in the US on June 27th. You can check out the film’s latest trailer at our post here.

transformers age of extinction movie poster

 

Viral Marketing Michael BayOreoParamount PicturesTransformers 4Transformers: Age of Extinction

Post navigation

Previous post
Next post

Related Posts

Viral Video: “Let’s Be Cops” Viral Marketing Handing Out Social Media Citations

August 12, 2014August 12, 2014

We spend a lot of hours on Facebook, Twitter, and Instagram, posting photos, liking status, and retweeting things. But sometimes we come across stupid posts, and ask ourselves, why isn’t there a “dislike” button, or “I hate this” button. While Facebook or any of the other social media platforms won’t…

Read More

Transformers: Revenge of the Fallen Viral Campaign Begins

May 23, 2009April 30, 2010

The Transformers: Revenge of the Fallen viral campaign has kicked off finally.

Read More

LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More!

November 7, 2013

Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break.

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.