Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film Christopher Moore, May 15, 2014 The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the specifics of their marketing campaign.Along with product placement in the movie, the campaign would cover more than 35 countries and include a global television spot directed by Michael Bay. The spot is called “Little Help,” and will run in more than 15 countries. The ad involves an Oreo cookie providing a moment of support while the Transformers robots carry on their fight against evil.Other parts of the campaign include digital advertising, special Oreo packaging and signage that highlights the movie tie-in. Some parts of the world like Southeast Asian will get customized Oreo flavors like “prime berry creme,” while Asia and Latin America get cookies embossed with Transformers logos. The brand is also unleashing movie themed activities via their mobile app, “Oreo’s Twist, Lick and Dunk.”Transformers: Age of Extinction arrives in theaters and on 3D in the US on June 27th. You can check out the film’s latest trailer at our post here. Viral Marketing Michael BayOreoParamount PicturesTransformers 4Transformers: Age of Extinction
The Muppets Parody Box Office Rival “Breaking Dawn” in New Online Posters November 15, 2011For those living under a rock, the beginning of the end is near for Summit Entertainment’s The Twilight Saga, as Breaking Dawn Part 1 opens in theaters this Friday. The Muppets make their return to the big screen the next Wednesday, so the Disney film has parodied their box office… Read More
Check this out: Post-2012 World Leader July 20, 2009July 20, 2009That’s right! The IHC (Institute for Human Continuity) has announced they are looking for the new world leader following the end of the world, as we know it. And guess what! It could be you! Anyone over the age of 18 is eligible, just check out TheIHC.com. The Institute for… Read More
Watch Director Sam Mendes’ First Video Blog for “Skyfall”, the Next James Bond Film February 22, 2012February 22, 2012At the beginning of this month, we were treated to the first official image (above) from the upcoming James Bond film Skyfall. Just a few weeks later, we now have the first video blog from director Sam Mendes, which you can watch after the break. Read More