LaVar Burton’s “Reading Rainbow” Kickstarter Reaches $1 Million Goal In Less Than 24 Hours Michael Lee, May 28, 2014May 28, 2014 It only took a few hours since the Reading Rainbow Kickstarter launched, but thanks to fans of the PBS series and Star Trek: The Next Generation, LaVar Burton was able to meet his $1 million goal in less than 24 hours. In fact it took only about 10 hours for…
“Maleficent” Review: A Classic Fairy Tale Story Of Rape And Revenge Gone Horribly Wrong Michael Lee, May 28, 2014May 29, 2014 Disney is already knee deep into the business of retelling classic fairy tales. The fact that they have made a business out of it via their animated films, just shows that there is always more to a story than what we see or read. Do these retellings make for a…
‘The Signal’ Viral Marketing Campaign Gets Personal Michael Lee, May 27, 2014May 27, 2014 Trying to figure out The Signal viral marketing campaign is an effort in futility. We don’t know much about the film itself, considering it is being marketing that way. Focus Features is really playing on the mystery themes of the sci-fi thriller by marketing through the RUAGITATED viral site, and…
Avengers S.T.A.T.I.O.N. Brings The Marvel Cinematic Universe To Times Square Michael Lee, May 27, 2014May 26, 2014 With the success of the Iron Man 3‘s Iron Man Tech Presented by Stark Industries, Thor: The Dark World‘s Treasures of Asgard, and Captain America: The Winter Soldier‘s Captain America: The Living Legend And Symbol Of Courage, Disney and Marvel have launched new exhibits to bring the Marvel experience closer…
“X-Men: Days Of Future Past” Viral Review Michael Lee, May 26, 2014 With a resounding amount of positive reviews and a $302 million performance at the box office, it’s really no surprise to see that the X-Men Days Of Future Past marketing worked well under pressure. Up against the likes of Godzilla and The Neighbors, Bryan Singer‘s sequel could have easily took…