Graffiti Style “Teenage Mutant Ninja Turtles” Posters Are Tagged On The Streets Of Los Angeles Michael Lee, June 9, 2014June 9, 2014 Part of the art of marketing is based on how awesome your poster looks. Floating heads, back turned, poster drenched in colored hues, all of it are a staple of the contemporary movie poster. But since people have noticed just how dull some of these posters can be and just how awesome Mondo posters can be, so a slow change is occurring in the way we see these movie posters.Paramount Pictures’ marketing machine has unveiled five brand new posters for Teenage Mutant Ninja Turtles, and the kind you would normally see being churned out by a studio. These posters have some artistic flair to them. Hit the jump to see five brand new postersThese new posters were discovered on streets of Los Angeles. The posters graffiti art and comic book flair are what separates themselves from other generic posters, but don’t think that means we won’t see those dull generic posters, they may still be a part of the big marketing plan. Credit goes to instagrammer WestCoastGeek for discovering these posters on the streets of LA.The city needs heroes. Darkness has settled over New York City as Shredder and his evil Foot Clan have an iron grip on everything from the police to the politicians. The future is grim until four unlikely outcast brothers rise from the sewers and discover their destiny as Teenage Mutant Ninja Turtles. The Turtles must work with fearless reporter April O’Neil (Megan Fox) and her wise-cracking cameraman Vern Fenwick (Will Arnett) to save the city and unravel Shredder’s diabolical plan. Based on the Teenage Mutant Ninja Turtles Characters Created by PETER LAIRD and KEVIN EASTMAN with a Screenplay by JOSH APPELBAUM & ANDRÉ NEMEC and EVAN DAUGHERTY, Producer MICHAEL BAY (the blockbuster Transformers franchise) and director JONATHAN LIEBESMAN (Wrath of the Titans) bring Teenage Mutant Ninja Turtles, the popular franchise that has captivated audiences of all ages for decades, into the 21st century.Directed by Jonathan Liebesman and produced by Michael Bay, Teenage Mutant Ninja Turtles opens in theaters on August 8. Viral Marketing Viral News Jonathan LiebesmanMegan FoxMichael BayParamount PicturesTeenage Mutant Ninja Turtles
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? June 13, 2011June 13, 2011The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean… Read More
Controversial Documentary “The Upper Footage” Gets Limited Release, Win Tickets! January 29, 2013The Upper Footage is a documentary opening on January 31st in a limited New York City theater run (buy tickets here). As stated by their IndieGogo page, the film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group… Read More
Viral Marketing “The World’s End” Creators Release Interactive Screenplay Of “Shaun Of The Dead” August 6, 2013The new film, The World’s End, is almost upon us and because it’s the third movie in Edgar Wright’s “Cornetto Trilogy”, it’s only appropriate that they give some love to the film that started it all: Shaun of the Dead. On The World’s End site, you can now pull up… Read More