“Dawn Of The Planet Of The Apes” Recalls Events That Lead To The War Between Man And Ape Michael Lee, June 13, 2014June 13, 2014 Rise of the Planet of the Apes ended with the H7N9 virus spreading across the globe, thus leading to near human extinction. What happens between the end of that film and Dawn of the Planet of the Apes could define what happens in the sequel. Now 20th Century Fox has released a new video detailing the events between the two films. All of this reportedly is a precursor to the release of a brand new trailer.Hit the jump to see the new featurette for Dawn of the Planet of the Apes. Video: ‘Dawn of the Planet of the Apes’ exclusive featurette Starring Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell, Toby Kebbell, Kodi Smit-McPhee, Enrique Murciano, Kirk Acevedo, and Judy Greer. Dawn of the Planet of the Apes opens in theaters on July 11.A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species. ARGs & Campaigns Viral Marketing Viral News Viral Videos 20th Century FoxAndy SerkisDawn of the Planet of the ApesEnrique MurcianoGary OldmanJason ClarkeKeri RussellKirk AcevedoKodi Smit-McPheeMatt ReevesToby Kebbell
This Week In Viral: Terminator Viral Ends? May 25, 2009April 30, 2010Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Read more… Read More
Watch All Of Conan’s “Missing You” Commercials September 29, 2010For the past two weeks, TBS has been rolling out a bunch of 20 second TV spots (9 so far) for the new Conan O’Brien show. The “Missing You” series of ads has John Waite’s 1984 hit song of the same name playing over people who are coping with missing… Read More
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More