Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign Caleb Hamilton, June 13, 2014June 13, 2014 Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The Rock wants to tell you the secret to becoming a warrior. Paramount Pictures has launched #TeamHercules, a social media campaign designed to help people get motivated and active. More after the jump.To get started, you should follow Dwayne on Twitter, Facebook and Instagram. From those social media outlets, you’ll get access to workouts, diet information and motivational videos from The Rock himself! You can engage with other participants by using the #TeamHercules hashtag and discover other Tweets and photos. You’re also encouraged to submit your own photos and motivational messages as you follow the workouts and diet tips released over the course of the campaign. Check out Dwayne’s first video message below.Will you become a warrior and join #TeamHercules?Haunted by a sin from his past, Hercules (Dwayne Johnson) has become a mercenary. Along with five faithful companions, he travels ancient Greece selling his services for gold and using his legendary reputation to intimidate enemies. But when the benevolent ruler of Thrace and his daughter seek Hercules’ help to defeat a savage and terrifying warlord, Hercules finds that in order for good to triumph and justice to prevail… he must again become the hero he once was… he must embrace his own myth… he must be Hercules.Hercules is in theaters July 25th! News Social Networks Viral Marketing Viral Videos FacebookFitnessHerculesInstagramMGMParamountTeamHerculesTwitter
“Anchorman 2” Instagram Contest Searches For Next Best Ron Burgundy November 17, 2013November 17, 2013Anchorman 2: The Legend Continues promotions have been appearing on ads ranging from Dodge trucks and Ben and Jerry’s latest flavor Scotchy Scotch Scotch to the most recent The Newsum Exhibit in Washington D.C. Paramount Pictures is going through a great deal of things to let you know this film… Read More
Funny People Viral Site For Fake Sitcom May 28, 2009May 1, 2010Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters… Read More
Watch The First Theatrical Trailer For The Social Network July 15, 2010We’ve had a poster, website, and two teaser trailers for the Facebook-based The Social Network, but now the time has come for our first theatrical trailer with actual footage from the film, courtesy of Yahoo. Take a look below, and let us know what you think. Read More