3 Short Prequels To “Dawn of the Planet Of The Apes” Explain 10 Year Gap After “Rise” Kevin C, July 1, 2014 Tucked in the credits of Rise of the Planet of the Apes was what descended the earth into a viral epidemic. This so-called Simian Flu is what wiped out most humans and left the apes in a very strong position at the beginning of Dawn of the Planet Of The Apes. Since the gap between the two movies is a massive 10 years, this presents the studio with a chance to fill in the blanks. One way they’ve done this is to create series of three short prequels. Hit the jump to watch.Motherboard (Vice’s science and tech wing) and 20th Century Fox collaborated on this series to promote the upcoming Vice documentary film titled Island of Apes. In these three shorts we see people struggling to cope with the outbreak. If you started thinking these were filmed on a Walking Dead set, you wouldn’t be alone.While no apes actually make an appearance in these films, they are alluded to on occasion, and the ending of the final short makes their influence on events quite clear.Spread Of Simian Flu: Before The Dawn Of The Apes (Year 1) Amidst a widespread viral outbreak known as the ‘Simian Flu,’ a mother is quarantined after testing positive for the virus, leaving her husband and daughter to fend for themselves.Struggling To Survive: Before The Dawn Of The Apes (YEAR 5) Five years after the Simian Flu all but wiped out humanity, an orphaned teenage girl survives by bartering things she has stolen from dead people’s homes.Story Of The Gun: Before The Dawn Of The Apes (YEAR 10) Follow the journey of a shotgun through the hands of several ill-fated owners as the ‘Simian Flu’ ravages the world around them.Dawn of the Planet of the Apes stars Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell, Toby Kebbell, Kodi Smith-McPhee, Enrique Murciano, and Kirk Acevedo. The film opens in theaters on July 11. ARGs & Campaigns Viral Marketing Andy SerkisDawn of the Planet of the ApesGary OldmanJason ClarkeMotherboardRise of the Planet of the Apes
Viral Marketing ABC Asks You “What is Revenge” September 16, 2011September 16, 2011They say that revenge is a dish best served cold, but when it is served by the steamy Emily VanCamp, then it is something that you want to just eat right up. Revenge is a new ABC drama that is loosely based on Alexandre Dumas novel The Count of Monte… Read More
“The Raven” Interactive Map of Baltimore October 4, 2012Relativity Media’s The Raven comes out on Blu-ray and DVD on Oct. 9th, which has been timed to commemorate Edgar Allan Poe’s death, which was Oct. 7, 1849. In celebration, they have made a new interactive map of Baltimore. Check it out after the break. Read More
Human Preservation Project Puts You in a Comic at NYCC October 19, 2011October 19, 2011We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test… Read More