3 Short Prequels To “Dawn of the Planet Of The Apes” Explain 10 Year Gap After “Rise” Kevin C, July 1, 2014 Tucked in the credits of Rise of the Planet of the Apes was what descended the earth into a viral epidemic. This so-called Simian Flu is what wiped out most humans and left the apes in a very strong position at the beginning of Dawn of the Planet Of The Apes. Since the gap between the two movies is a massive 10 years, this presents the studio with a chance to fill in the blanks. One way they’ve done this is to create series of three short prequels. Hit the jump to watch.Motherboard (Vice’s science and tech wing) and 20th Century Fox collaborated on this series to promote the upcoming Vice documentary film titled Island of Apes. In these three shorts we see people struggling to cope with the outbreak. If you started thinking these were filmed on a Walking Dead set, you wouldn’t be alone.While no apes actually make an appearance in these films, they are alluded to on occasion, and the ending of the final short makes their influence on events quite clear.Spread Of Simian Flu: Before The Dawn Of The Apes (Year 1) Amidst a widespread viral outbreak known as the ‘Simian Flu,’ a mother is quarantined after testing positive for the virus, leaving her husband and daughter to fend for themselves.Struggling To Survive: Before The Dawn Of The Apes (YEAR 5) Five years after the Simian Flu all but wiped out humanity, an orphaned teenage girl survives by bartering things she has stolen from dead people’s homes.Story Of The Gun: Before The Dawn Of The Apes (YEAR 10) Follow the journey of a shotgun through the hands of several ill-fated owners as the ‘Simian Flu’ ravages the world around them.Dawn of the Planet of the Apes stars Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell, Toby Kebbell, Kodi Smith-McPhee, Enrique Murciano, and Kirk Acevedo. The film opens in theaters on July 11. ARGs & Campaigns Viral Marketing Andy SerkisDawn of the Planet of the ApesGary OldmanJason ClarkeMotherboardRise of the Planet of the Apes
Super 8: Rocket Poppeteers Store Could Reveal Clues March 28, 2011March 29, 2011For those unfamiliar with the viral campaign for J.J. Abrams’ Super 8, Rocket Poppeteers are this campaign’s Slusho!, a fake brand of treats that probably has little to do with the actual film. Now the online store for the spaceship-shaped popsicles has been found, and a special preview could give… Read More
Viral Video Round Up: Looper, The Dark Knight Rises, The Newsroom, And More! September 2, 2012September 9, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More