“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million Michael Lee, July 3, 2014July 2, 2014 Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers donated to the project. We recently reported that Family Guy creator Seth MacFarlane promised to match every dollar donated to the campaign when it reached $4 million. That must given the campaign the extra push it needed to reach the $5 million goal, plus approximately $400K of interest. Mashable is reporting that the Reading Rainbow Kickstarter’s final numbers are $5.4 million. You can add another million that will be donated by MacFarline as promised, which would make it a grand total of $6.4 million. The campaign first started back on May 28, and as aforementioned, the project reached its $1 million target in a day. Then it reached $2 million on day two. ARGs & Campaigns Viral Marketing Viral News LaVar BurtonReading Rainbow
Enter The “Abraham Lincoln: Vampire Hunter” Art Contest on Facebook March 18, 2012March 20, 2012 The Facebook page for 20th Century Fox’s Abraham Lincoln: Vampire Hunter is hosting a contest where you can submit your own artwork for a chance to win a private screening of the film. Details after the jump. Read More
Tron Legacy Viral Adds Countdown to New Trailer? February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity… Read More
The Box: You Are The Experiment October 29, 2009October 29, 2009 An interesting website popped up for the upcoming film The Box, which you’ve probably seen ads for on TV. The basic premise: A box is brought to a couple’s house and inside is button, and if they push the button a random person in the world they don’t know will… Read More