“Gone Girl” Viral Marketing Campaign Has Evidence Of A New Trailer Michael Lee, July 5, 2014July 6, 2014 David Fincher has embraced the way films films are virally markerted, and as such each and every one of his films are promoted in unique and ingenious ways. The Social Network‘s marketing resembled Facebook’s website, while The Girl With The Dragon Tattoo had a razor sharp dark tone. Now the viral marketing for his upcoming film adaptation of Gone Girl has been ramped up. Following the film’s viral website and phone number that recited the first few pages of the novel of the same name, comes evidence of a new trailer. Literally, it’s evidence of a new trailer. Hit the jump to see what this evidence contains.[Updated: We have added three new posters from AwardsDaily, IndieWire, and HitFix. The original post follows.] The Huffington Post revealed the trailer earlier this week, which gives us the evidence of a new trailer being released on July 7.Gone Girl is a murder mystery centered on a husband, who despite his efforts of trying to find his wife, is accused of the murder.Opening in theaters on October 3, Gone Girl stars Ben Affleck, Rosamund Pike, Neil Patrick Harris, Tyler Perry, Kim Dickens, Patrick Fugit, Carrie Coon, and David Clennon. Directed by David Fincher and based upon the global bestseller by Gillian Flynn – unearths the secrets at the heart of a modern marriage. On the occasion of his fifth wedding anniversary, Nick Dunne (Ben Affleck) reports that his beautiful wife, Amy (Rosamund Pike), has gone missing. Under pressure from the police and a growing media frenzy, Nick’s portrait of a blissful union begins to crumble. Soon his lies, deceits and strange behavior have everyone asking the same dark question: Did Nick Dunne kill his wife? ARGs & Campaigns Viral Marketing Viral News 20th Century FoxBen AffleckCarrie CoonDavid ClennonGone GirlKim DickensNeil Patrick HarrisPatrick FugitRosamund PikeTyler Perry
“Batman: Arkham City” Viral Discovered at Comic-Con July 24, 2011July 24, 2011So far we’ve seen the beginnings of a few viral campaigns at Comic-Con, and now we can add another to the list. Yesterday, MovieViral’s own Dan Koelsch discovered a code that was for the new Batman video game Arkham City. More after the break. Read More
“Sherlock” Fans Create DIY Guerilla Marketing Campaign “Believe in Sherlock” February 4, 2012February 5, 2012Editor’s Note: A new and rather popular fan-based ARG has cropped up for the BBC television show Sherlock. After the jump is an account of the ARG from one of those fans. Enjoy. Read More
New Mouth Taped Shut Post Leads to “The Girl with the Dragon Tattoo” Viral October 10, 2011October 10, 2011We have been wondering for a long time what mouthtapedshut.com, the tumblr site for The Girl with the Dragon Tattoo, was really all about, was it a viral site or was it just a site for teaser images? Sony’s newly launched ComesForthintheThaw.com, we can surmise it is the latter. Hit… Read More