“Gone Girl” Viral Marketing Campaign Has Evidence Of A New Trailer Michael Lee, July 5, 2014July 6, 2014 David Fincher has embraced the way films films are virally markerted, and as such each and every one of his films are promoted in unique and ingenious ways. The Social Network‘s marketing resembled Facebook’s website, while The Girl With The Dragon Tattoo had a razor sharp dark tone. Now the viral marketing for his upcoming film adaptation of Gone Girl has been ramped up. Following the film’s viral website and phone number that recited the first few pages of the novel of the same name, comes evidence of a new trailer. Literally, it’s evidence of a new trailer. Hit the jump to see what this evidence contains.[Updated: We have added three new posters from AwardsDaily, IndieWire, and HitFix. The original post follows.] The Huffington Post revealed the trailer earlier this week, which gives us the evidence of a new trailer being released on July 7.Gone Girl is a murder mystery centered on a husband, who despite his efforts of trying to find his wife, is accused of the murder.Opening in theaters on October 3, Gone Girl stars Ben Affleck, Rosamund Pike, Neil Patrick Harris, Tyler Perry, Kim Dickens, Patrick Fugit, Carrie Coon, and David Clennon. Directed by David Fincher and based upon the global bestseller by Gillian Flynn – unearths the secrets at the heart of a modern marriage. On the occasion of his fifth wedding anniversary, Nick Dunne (Ben Affleck) reports that his beautiful wife, Amy (Rosamund Pike), has gone missing. Under pressure from the police and a growing media frenzy, Nick’s portrait of a blissful union begins to crumble. Soon his lies, deceits and strange behavior have everyone asking the same dark question: Did Nick Dunne kill his wife? ARGs & Campaigns Viral Marketing Viral News 20th Century FoxBen AffleckCarrie CoonDavid ClennonGone GirlKim DickensNeil Patrick HarrisPatrick FugitRosamund PikeTyler Perry
Flash Forward: The Blackout Just Got Bigger June 25, 2010June 25, 2010A couple of weeks ago we reported on a worldwide protest organized by fans of the canceled show Flash Forward. The protest had been staged to bring attention to the number of fans out there who want a second season of the show in order to tie up all the… Read More
Disney’s Newest Social Game Features Content Inspired by Upcoming Film “Chimpanzee” April 13, 2012April 13, 2012Disneynature’s newest True-Life Adventure film, Chimpanzee, takes viewers into the forests of Africa, following the story of a young chimp named Oscar who was abandoned by his family. In support of the new movie, Disney Social Games has incorporated key scenes from Chimpanzee into their newest game, Disney Animal Kingdom… Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More