J.J. Abrams Reveals New X-Wing In New ‘Star Wars Episode VII’ Video Michael Lee, July 21, 2014July 21, 2014 Star Wars and Omaze’s Force For Change campaign is now in its last week, and the two are working hard to promote it. We’ve already seen J.J. Abrams promote the campaign in a video that revealed some of the practical effects that will be seen Star Wars Episode VII, which was a pretty exciting tease. Funding the Force For Change campaign meant that you would be donating to UNICEF and earn a chance for you and a friend to have a role in Star Wars Episode VII. Sounds exciting right, especially after Jon Stewart and Stephen Colbert reminded us about it not too long ago with their hilarious bit. But it hasn’t stopped there, as there seems to be one last marketing push before the campaign comes to an end. In the latest move to get you do donate, J.J. Abrams has released a new video of himself revealing the X-Wing that will be seen in Star Wars: Episode VII. Not only that, but he has added some new incentives, which include both winning a role in the film, as well as getting an advanced screening of the film in your hometown with 20 of your closest friends. Now that is really exciting. So to see the video, you’ll just have to hit the jump. Here’s the video description: Published on Jul 21, 2014 For your chance to be in Star Wars: Episode VII and to support UNICEF Innovation Labs and Programs, visit: http://bit.ly/ForceForChange In a special video message from the set of Star Wars: Episode VII, director J.J. Abrams announces the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucasfilm, in collaboration with Bad Robot, dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for UNICEF’s Innovation Labs and its innovative projects benefitting children in need. To support the launch of Star Wars: Force for Change, Disney has committed $1 million, and fans can now donate directly at http://bit.ly/ForceForChange for a chance to appear in Star Wars: Episode VII. By pledging as little as $10 through the Omaze fundraising platform, any eligible supporter will be automatically entered for a chance to win this once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21st until 11:59pm PST July 18th. The Star Wars: Force for Change Grand Prize includes: • Airfare and accommodations to London for one winner and a guest • Behind-the-scenes access on the closed set of Star Wars: Episode VII as VIP guests of J.J. Abrams • Winner will have the opportunity to meet members of the cast • Winner and their guest will then be transformed by makeup and costume teams into a Star Wars character and filmed for a scene in Star Wars: Episode VII Visit http://StarWars.com/ForceForChange to learn more about this new charitable initiative and the work of UNICEF’s Innovation Labs and programs, and be sure to enter through contribution or free entry for your chance to win at http://bit.ly/ForceForChange. Viral Marketing JJ AbramsOmazeStar Wars: Episode VII
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