Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview” Michael Lee, August 19, 2014August 19, 2014 A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,” the faux interview actually is a promotion for MTV’s the Video Music Awards.Featuring VMA nominees and performers Nicki Minaj, Iggy Azalea, and Jason Derulo, the special has the stars subjecting themselves to the antics of the fictional celebrity tabloid TV show “Skylark Tonight.” The special includes Franco as Skylark and Rogen as producer Aaron Rapoport, grilling each interviewee about everything ranging from the benefits of being Australian, trying to bait one to singing one’s name, to the size of certain body parts hit the jump to see the entire interview.Get More: The VMA Interview: Nicki Minaj, Iggy Azalea and Jason Derulo featuring Dave Skylark, Full EpisodesIn the action-comedy The Interview, Skylark and Rapoport discover that North Korean leader Kim Jong-un is a fan of their show and they land an interview with him in an attempt to legitimize themselves as journalists. As Dave and Aaron prepare to travel to Pyongyang, their plans change when the CIA recruits them, perhaps the most unlikely candidates, to “take out” Kim Jong-un.Directed by Evan Goldberg, The Interview also stars Lizzy Caplan, Randall Park, and Timothy Simons. It opens on December 25, 2014, Christmas Day. ARGs & Campaigns Viral Marketing Viral News Viral Videos Evan Goldbergjames francoMTVSeth RogenSony PicturesThe Interview
Viral Video Roundup: “Frozen”, “Star Wars”, Indie Films, And More! March 9, 2014The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: Frozen goes with everything, Star Wars makes us happy, and the must… Read More
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More
“The Amazing Spider-Man 2” Viral Campaign’s Counts Down To Electro’s Arrival December 11, 2013December 11, 2013The first trailer for The Amazing Spider-Man 2 dropped last week, and at first glance there were no hidden links that appeared during the trailer’s 2:41 runtime. But that depends on what kind of resolution you are seeing it at. In the days after it was announced that Spider-Man would… Read More