New ‘Star Wars Rebels’ Short “It’s Not What You Think” Features Ezra Bridger Stealing From The Empire Michael Lee, September 1, 2014September 1, 2014 We are a little over a month away before the hour long premiere of Star Wars Rebels, and fans have been eagerly awaiting the continuation of the Star Wars saga since the end of Clone Wars. Rebels will follow a young group of misfits in the early days of the Rebellion, and is set in between Episode III and Episode IV. We’ve already seen two shorts for characters that showed their respective skills and personalities, and this newest short isnt any different.Disney XD has released a brand new short that features the young Ezra Bridger in action. Titled Not What You Think, Ezra happens to witness a Tie Fighter dogfight the starship Ghost. But it’s what Ezra ends up doing to one of the fallen starfighter that will help establish the character. Hit the jump to check out the full short.So after we see the tie fight end up losing the battle, we witness Ezra trying to salvage through the wreckage. But it turns out that the pilot isn’t as knocked out as we first thought, and Ezra shows how brazen and confident he is by willingly opening the Tie Fighter hatch, and engaging the pilot. Though he may look like he is trying to help the pilot, he is actually stealing parts of the Tie Fighter cockpit. And then he ends up making the Tie Fighter look like a fool. Viral Marketing Viral Videos Star Wars Rebels
Watch A Message From the Dean of “Monsters University” February 15, 2013Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
“Prometheus” Viral Campaign Continues At WonderCon March 18, 2012March 21, 2012Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. Read More