Zack Snyder’s ‘Batman V Superman: Dawn Of Justice’ Stolen Batmobile Rumor Put To Rest Michael Lee, September 14, 2014September 14, 2014 Over the weekend there was a rumor flying around that someone actually stole the Batmobile off the set of Batman V Superman: Dawn of Justice. How cold something the big and bulky get stolen off a secure set, but stay hidden away in a major city like Detroit? While I may not know the insurance coverage for this, it seems that the stolen Batmobile was nothing more than a publicity stunt. And to add some more fun to this, director Zack Snyder tweeted a photo of the culprit. Hint: Snyder is currently in a twitter war with this movie. Hit the jump to check it out.Case closed. pic.twitter.com/fVyENoksFp— ZackSnyder (@ZackSnyder) September 13, 2014So there you have it, it was nothing more than a publicity stunt created by social media. It also a great way to market both films, but more importantly we get to see more of the Batmobile.Now it’s Bad Robot or Disney’s move. The rivalry all started back last July when Snyder tweeted a shot of Superman (Henry Cavill) donning a Sith robe while wielding a red lightsaber. The director added the #superjedi to rub some salt on the wound.#SuperJedi pic.twitter.com/PyNbELK8UZ— ZackSnyder (@ZackSnyder) July 24, 2014Of course then Bad Robot responded with the following tweet. They even called out the Batman V Superman: Dawn Of Justice director with “The C3Ped Crusader“:THE C3PED CRUSADER @ZackSnyder pic.twitter.com/wh0m6GF15p— Bad Robot (@bad_robot) August 8, 2014 Social Networks Viral Marketing Batman v. Superman: Dawn of JusticeStar WarsStar Wars: Episode VII
Viral Fail: Knight and Day Behind The Scenes Video May 13, 2010The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right?… Read More
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More