Zack Snyder’s ‘Batman V Superman: Dawn Of Justice’ Stolen Batmobile Rumor Put To Rest Michael Lee, September 14, 2014September 14, 2014 Over the weekend there was a rumor flying around that someone actually stole the Batmobile off the set of Batman V Superman: Dawn of Justice. How cold something the big and bulky get stolen off a secure set, but stay hidden away in a major city like Detroit? While I may not know the insurance coverage for this, it seems that the stolen Batmobile was nothing more than a publicity stunt. And to add some more fun to this, director Zack Snyder tweeted a photo of the culprit. Hint: Snyder is currently in a twitter war with this movie. Hit the jump to check it out.Case closed. pic.twitter.com/fVyENoksFp— ZackSnyder (@ZackSnyder) September 13, 2014So there you have it, it was nothing more than a publicity stunt created by social media. It also a great way to market both films, but more importantly we get to see more of the Batmobile.Now it’s Bad Robot or Disney’s move. The rivalry all started back last July when Snyder tweeted a shot of Superman (Henry Cavill) donning a Sith robe while wielding a red lightsaber. The director added the #superjedi to rub some salt on the wound.#SuperJedi pic.twitter.com/PyNbELK8UZ— ZackSnyder (@ZackSnyder) July 24, 2014Of course then Bad Robot responded with the following tweet. They even called out the Batman V Superman: Dawn Of Justice director with “The C3Ped Crusader“:THE C3PED CRUSADER @ZackSnyder pic.twitter.com/wh0m6GF15p— Bad Robot (@bad_robot) August 8, 2014 Social Networks Viral Marketing Batman v. Superman: Dawn of JusticeStar WarsStar Wars: Episode VII
10 Worst Super Bowl Commercials Ever February 4, 2010February 4, 2010We talked the other day about how Super Bowl commercials are viral videos. In fact, they are probably the original viral videos. Before YouTube, Facebook, and any other sharing medium online, people would stand around the cooler the next day and talk about the ads that aired during the big… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
“Avatar” Twitter Buzz Continues, Dominates New Releases March 29, 2010April 7, 2010Fifteen weeks after it was released, Avatar continues to dominate movie-related tweets. Trendrr, which follows the popularity of twitter phrases, shows Avatar consistently beating other films in their overall buzz on Twitter. This reiterates Avatars enormous success in the box office, as people continue to chat about the film. Check… Read More