‘Interstellar’ Viral Site And Kip Thorne Featurette Michael Lee, October 1, 2014October 1, 2014 Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans can continue to thrive.The studio recently announced that the film would be released three days before its original release date. After watching the final trailer, we now know that Interstellar will be available in multiple formats ranging from IMAX 70mm, 70mm, 35mm, and other formats like 4k and digital.Now to further promote the marketing of the film, a brand new interactive site has been launched, and a new educational featurette featuring Kip Throne has been released. Hit the jump to see them both. Interstellar With Google allows you to travel space with the characters from the film. There are three different ways to explore the site.In “Space Hunt,” you will navigate the depths of outer space for Interstellar discoveries. Come back often and you may find more.“Time Capsule” and “Transmission” are currently locked, and are both set to be launched a little over a month from now. The names of those games seem pretty self explanatory, so we’ll have to see what the Paramount marketing has in store for us.We also have a new featurette the focuses on Kip Throne. Throne’s scientific research was the basis for the film’s space exploration. It shows how closely Throne and director Chirstopher Nolan worked together during the course of the film.Starring Matthew McConaughey, Anne Hathaway, Casey Affleck, Jessica Chastain, David Gyasi, Ellen Burstyn, Bill Irwin,David Oyelowo, Wes Bentley, Michael Caine, and John Lithgow, Interstellar arrives in theaters November 7 Viral Marketing Christopher NolanInterstellarParamount Pictures
Assemble Your Own Avengers Music Video Remix May 12, 2012Aside from a ridiculous amount of Assemble puns, Marvel has a new YouTube channel that allows you to piece together a music video. Like the fan-made commercial for LOST and DVD trailer for Law Abiding Citizen, it supplies you with the materials you need to get your creative juices flowing…. Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More
“Transcendence” Viral Video Tags Furious Protest April 3, 2014The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny… Read More