‘Interstellar’ Viral Site And Kip Thorne Featurette Michael Lee, October 1, 2014October 1, 2014 Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans can continue to thrive.The studio recently announced that the film would be released three days before its original release date. After watching the final trailer, we now know that Interstellar will be available in multiple formats ranging from IMAX 70mm, 70mm, 35mm, and other formats like 4k and digital.Now to further promote the marketing of the film, a brand new interactive site has been launched, and a new educational featurette featuring Kip Throne has been released. Hit the jump to see them both. Interstellar With Google allows you to travel space with the characters from the film. There are three different ways to explore the site.In “Space Hunt,” you will navigate the depths of outer space for Interstellar discoveries. Come back often and you may find more.“Time Capsule” and “Transmission” are currently locked, and are both set to be launched a little over a month from now. The names of those games seem pretty self explanatory, so we’ll have to see what the Paramount marketing has in store for us.We also have a new featurette the focuses on Kip Throne. Throne’s scientific research was the basis for the film’s space exploration. It shows how closely Throne and director Chirstopher Nolan worked together during the course of the film.Starring Matthew McConaughey, Anne Hathaway, Casey Affleck, Jessica Chastain, David Gyasi, Ellen Burstyn, Bill Irwin,David Oyelowo, Wes Bentley, Michael Caine, and John Lithgow, Interstellar arrives in theaters November 7 Viral Marketing Christopher NolanInterstellarParamount Pictures
Details About The Awesome “The Guardians of the Galaxy” 17 Minute 3D IMAX Preview Screening [Updated With Extended Look Trailer] July 7, 2014July 7, 2014While everyone is salivating for the release of Guardians of the Galaxy on August 1st, a select few had a chance to see 17 minutes of the movie in preview screenings across the country. My screening in Toronto, Canada was packed, but featured no surprises beyond what was promised and a short… Read More
Viral Marketing Final Parody Trailer for “The Muppets” Takes on “Paranormal Activity” & “Twilight” October 27, 2011October 28, 2011The success of The Muppets marketing campaign is coming to an unfortunate end and after parody trailers for The Green Lantern, The Hangover II, and The Girl with the Dragon Tattoo, this final parody takes all of that and combines it with the box office smash Paranormal Activity 3 and… Read More
Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content November 25, 2010Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. Read More