‘Interstellar’ Viral Site And Kip Thorne Featurette Michael Lee, October 1, 2014October 1, 2014 Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans can continue to thrive.The studio recently announced that the film would be released three days before its original release date. After watching the final trailer, we now know that Interstellar will be available in multiple formats ranging from IMAX 70mm, 70mm, 35mm, and other formats like 4k and digital.Now to further promote the marketing of the film, a brand new interactive site has been launched, and a new educational featurette featuring Kip Throne has been released. Hit the jump to see them both. Interstellar With Google allows you to travel space with the characters from the film. There are three different ways to explore the site.In “Space Hunt,” you will navigate the depths of outer space for Interstellar discoveries. Come back often and you may find more.“Time Capsule” and “Transmission” are currently locked, and are both set to be launched a little over a month from now. The names of those games seem pretty self explanatory, so we’ll have to see what the Paramount marketing has in store for us.We also have a new featurette the focuses on Kip Throne. Throne’s scientific research was the basis for the film’s space exploration. It shows how closely Throne and director Chirstopher Nolan worked together during the course of the film.Starring Matthew McConaughey, Anne Hathaway, Casey Affleck, Jessica Chastain, David Gyasi, Ellen Burstyn, Bill Irwin,David Oyelowo, Wes Bentley, Michael Caine, and John Lithgow, Interstellar arrives in theaters November 7 Viral Marketing Christopher NolanInterstellarParamount Pictures
2012: First Clip September 5, 2009September 5, 2009Our friends at HeyUGuys have a new clip from Roland Emmerich’s 2012. Watch it here: Gotta love that Bentley voice-activation plug, eh? Other than that, I think I can safely say that we’ve never seen a destruction/apocalypse movie like this before. Emmerich went ice-age style with The Day After… Read More
Monster High Music Video Terrorizes YouTube August 14, 2010Monster High is a web series from Mattel based on their line of fashion dolls of the same name. The characters/dolls are teen versions of classic monsters, such as Frankie Stein and Draculaura. The short episodes are mildly popular on YouTube, but the music video created for the theme song… Read More
Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr April 17, 2013April 17, 2013While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team…. Read More