Watch This: Viral Video For 90s Style ‘Birdman Returns’ Trailer Michael Lee, November 7, 2014November 7, 2014 Birdman is already out in theaters, and based on the trailers that have already been released you may have noticed that the film is about a Hollywood star looking for redemption by playing in a stageplay version of the character he is most known for. With various TV ads running, it’s really hard not to notice the film. Now Fox Searchlight Pictures is trying something a bit more unconventional: they have launched a viral video that stays true to the themes of the film. Hit the jump to check out the trailer for Birdman Returns.Here’s how the studio describes the YouTube video:#TBT: in 1992, Riggan Thomson makes box office history in BIRDMAN RETURNS. It will be another 4 years before Riggan famously pulls out of BIRDMAN 4 and disappears off the face of the planet until reviving his career on Broadway!Where were you when you first saw BIRDMAN RETURNS? http://BirdmanTheMovie.com/It’s pretty hilarious to see this kind of marketing strategy for a movie about a fake actor who stars in a fake stageplay about a fake hero.Here’s the premise of Birdman just in case you don’t know what it is about:BIRDMAN or The Unexpected Virtue of Ignorance is a black comedy that tells the story of an actor (Michael Keaton) — famous for portraying an iconic superhero — as he struggles to mount a Broadway play. In the days leading up to opening night, he battles his ego and attempts to recover his family, his career, and himself.The similarities between the film and the current state of Hollywood is scary, and watching this faux trailer makes it all the more scarier.Birdman is out now in theaters. ARGs & Campaigns Viral Marketing Viral Videos BirdmanFox Searchlight Theaters
“The Avengers” Official Site Updated; Teaser Poster Revealed! July 21, 2011July 21, 2011This year, Marvel Studios won’t be presenting their crown jewel, The Avengers, to rabid fans at the San Diego Comic-Con. But fans of The Avengers won’t have to wait long, as a clip is playing after the credits of Captain America: The First Avenger. Before that first look, Marvel has… Read More
“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts February 10, 2012March 21, 2012When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight…. Read More
Compare “Guardians of the Galaxy” Concept Art to First Official Image December 31, 2013The image above was the first concept art for Marvel’s upcoming space adventure Guardians of the Galaxy. While the characters and storyline aren’t as familiar to the average fan, they will play a role in the Marvel Cinematic Universe going forward. So, we clamor for each little bit we get…. Read More