Watch This: Viral Video For 90s Style ‘Birdman Returns’ Trailer Michael Lee, November 7, 2014November 7, 2014 Birdman is already out in theaters, and based on the trailers that have already been released you may have noticed that the film is about a Hollywood star looking for redemption by playing in a stageplay version of the character he is most known for. With various TV ads running, it’s really hard not to notice the film. Now Fox Searchlight Pictures is trying something a bit more unconventional: they have launched a viral video that stays true to the themes of the film. Hit the jump to check out the trailer for Birdman Returns.Here’s how the studio describes the YouTube video:#TBT: in 1992, Riggan Thomson makes box office history in BIRDMAN RETURNS. It will be another 4 years before Riggan famously pulls out of BIRDMAN 4 and disappears off the face of the planet until reviving his career on Broadway!Where were you when you first saw BIRDMAN RETURNS? http://BirdmanTheMovie.com/It’s pretty hilarious to see this kind of marketing strategy for a movie about a fake actor who stars in a fake stageplay about a fake hero.Here’s the premise of Birdman just in case you don’t know what it is about:BIRDMAN or The Unexpected Virtue of Ignorance is a black comedy that tells the story of an actor (Michael Keaton) — famous for portraying an iconic superhero — as he struggles to mount a Broadway play. In the days leading up to opening night, he battles his ego and attempts to recover his family, his career, and himself.The similarities between the film and the current state of Hollywood is scary, and watching this faux trailer makes it all the more scarier.Birdman is out now in theaters. ARGs & Campaigns Viral Marketing Viral Videos BirdmanFox Searchlight Theaters
Firefly Video Follow Up: “Simon Tam M.D.” Intro July 14, 2010A few days back, we posted an 80s style intro for Firefly that io9 had made. One of the criticisms was that the character Simon Tam was not given a title card, which io9 explained was due to the video becoming too long. Fortunately, they have rectified the situation with… Read More
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More
NBC’s New Show The Event Gains Massive Buzz at Comic-Con July 28, 2010July 28, 2010San Diego Comic-Con is usually the make or break place for studios to unveil their newest projects. Marvel, Warner Brothers, and many other studios and networks all use Comic-Con as a place to (hopefully) gain a lot of positive buzz for the movie or TV show that they’re selling. NBC’s The Event… Read More