Watch This: Viral Video For 90s Style ‘Birdman Returns’ Trailer Michael Lee, November 7, 2014November 7, 2014 Birdman is already out in theaters, and based on the trailers that have already been released you may have noticed that the film is about a Hollywood star looking for redemption by playing in a stageplay version of the character he is most known for. With various TV ads running, it’s really hard not to notice the film. Now Fox Searchlight Pictures is trying something a bit more unconventional: they have launched a viral video that stays true to the themes of the film. Hit the jump to check out the trailer for Birdman Returns.Here’s how the studio describes the YouTube video:#TBT: in 1992, Riggan Thomson makes box office history in BIRDMAN RETURNS. It will be another 4 years before Riggan famously pulls out of BIRDMAN 4 and disappears off the face of the planet until reviving his career on Broadway!Where were you when you first saw BIRDMAN RETURNS? http://BirdmanTheMovie.com/It’s pretty hilarious to see this kind of marketing strategy for a movie about a fake actor who stars in a fake stageplay about a fake hero.Here’s the premise of Birdman just in case you don’t know what it is about:BIRDMAN or The Unexpected Virtue of Ignorance is a black comedy that tells the story of an actor (Michael Keaton) — famous for portraying an iconic superhero — as he struggles to mount a Broadway play. In the days leading up to opening night, he battles his ego and attempts to recover his family, his career, and himself.The similarities between the film and the current state of Hollywood is scary, and watching this faux trailer makes it all the more scarier.Birdman is out now in theaters. ARGs & Campaigns Viral Marketing Viral Videos BirdmanFox Searchlight Theaters
Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content November 20, 2012November 20, 2012We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early!… Read More
“That Awkward Moment” Viral Marketing Launches Relationship Quiz On Tumblr January 17, 2014That Awkward Moment stars Michael B. Jordan, Zac Efron, Miles Teller as three best friends who are at different stages of a “relationship.” To help promote the film Focus Features launched a newly released interactive quiz featuring the three actors on Tumblr site. This hybrid video/quiz site gives the viewer… Read More
Cyrus Viral Is “Quote” Heavy June 26, 2010June 26, 2010One of the greatest things about watching a film, is getting together with your friends to go over and repeat all of the great quotes taken from the film. Who can forget such greats as “I’ll be back”, “You can’t handle the truth!”, “I love lamp”. And now, trying to… Read More