Watch This: Viral Video For 90s Style ‘Birdman Returns’ Trailer Michael Lee, November 7, 2014November 7, 2014 Birdman is already out in theaters, and based on the trailers that have already been released you may have noticed that the film is about a Hollywood star looking for redemption by playing in a stageplay version of the character he is most known for. With various TV ads running, it’s really hard not to notice the film. Now Fox Searchlight Pictures is trying something a bit more unconventional: they have launched a viral video that stays true to the themes of the film. Hit the jump to check out the trailer for Birdman Returns. Here’s how the studio describes the YouTube video: #TBT: in 1992, Riggan Thomson makes box office history in BIRDMAN RETURNS. It will be another 4 years before Riggan famously pulls out of BIRDMAN 4 and disappears off the face of the planet until reviving his career on Broadway! Where were you when you first saw BIRDMAN RETURNS? http://BirdmanTheMovie.com/ It’s pretty hilarious to see this kind of marketing strategy for a movie about a fake actor who stars in a fake stageplay about a fake hero. Here’s the premise of Birdman just in case you don’t know what it is about: BIRDMAN or The Unexpected Virtue of Ignorance is a black comedy that tells the story of an actor (Michael Keaton) — famous for portraying an iconic superhero — as he struggles to mount a Broadway play. In the days leading up to opening night, he battles his ego and attempts to recover his family, his career, and himself. The similarities between the film and the current state of Hollywood is scary, and watching this faux trailer makes it all the more scarier. Birdman is out now in theaters. ARGs & Campaigns Viral Marketing Viral Videos BirdmanFox Searchlight Theaters
The Galinka Project – Viral Site For ‘Hanna’ April 2, 2011April 2, 2011 With the film’s release just a week away, I wish we noticed this site for Hanna a bit sooner, but who are we to complain. Well, we do that a lot, but that’s not the point. We were sent some information today on a site known as The Galinka Project,… Read More
ViralCast #16: District 9! August 17, 2009August 17, 2009 This week on ViralCast, Dan, Ian and I discuss and review District 9. We talk about the viral campaign, a sequel and so much more! Make sure you check out the MovieViral.com Official Forum. (District 9 Spoilers) Subscribe to the podcast on Read More
Viral Video: Wikus and Charlize April 20, 2010 We don’t see a lot of video spoofs on District 9 here at MovieViral, so it’s nice that we now have one starring Wikus himself, Sharlto Copley. In the Funny or Die video, which is after the jump, Wikus tries to get fellow South African Charlize Theron to present with… Read More