‘Jurassic World’ Viral Site Launches; New Images Released Reveal Characters Michael Lee, November 17, 2014 We’ve known that Jurassic World takes place some 22 years after the events of Jurassic Park. Though the subsequent sequels would be considered canon, Colin Treverrow’s upcoming film doesn’t seem to be considered with the multiple returns to the various island Dr. Hammond owned in the films. Now a newly launched viral website will help fill in those gaps between the first film and the newest one. We learn that Masrani Global is the company that helped rebuild Jurassic Park into the thriving dinosaur-filled theme park that it is today.The viral site has what you’d expect to see in these faux websites, history of the company, career opportunities, and of course media, which actually consists of images. These new images include our first looks at Iffran Khan and BD Wong’s characters. But it also give us some insight as to what happened to INGEN since the incident 22 years ago. Hit the jump for more. Here’s how the Marsani Global website describes the new InGen:InGen is all about tomorrow’s technology, today. Ever since its founder Dr. John Parker Hammond dreamed up the idea to access prehistoric life from preserved DNA in fossilized amber, InGen’s headquarters in San Diego, CA have been busy at work collecting the world’s most comprehensive genomic library. Their work paved the way for the first prehistoric animal to be brought back to life in 1984 and since then have learned valuable lessons about control and environmental issues which have helped shape the company into what it is today.The acquisition of InGen by Masrani in 1998 before Dr. Hammond’s passing hasn’t changed the scientific focus placed on the company, and CEO Simon Masrani has looked to experienced geneticist Dr. Henry Wu to guide the company ever since – with results often exceeding expectations for investors. Thanks to Masrani, InGen has been reinvented and is bringing tomorrow’s science, today.We also learn that Dr. Wu (Wong) has been quite busy helping rebuild Jurassic World, but also has been splicing genes to create new creatures. This would conincide with the rumors that we will see a hybrid dinosaur of some sort.Here’s a little bit about Masrani and his connection to InGen: In 1997 Simon Masrani began talks to acquire International Genetic Technologies after the passing of Dr. John Hammond in order to reshape and restore the company to a level of satisfaction once sought by the former founder. By 1998 InGen was under the Masrani umbrella and the years from 2002 to 2004 would help lead the Masrani company on their biggest adventure yet: the construction of Jurassic World on Isla Nublar.With the viral site officially launched, this could mean that a trailer is just about to be released. We don’t know when exactly, but rumor as it that we could see the first trailer for Jurassic World on Thanksgiving. ARGs & Campaigns Viral Marketing Viral News Jurassic WorldMasrani GlobalUniversal Pictures
Vote “A. Zombie” For President August 21, 2012August 21, 2012Thanks to AMC Networks’ ongoing battle with DISH Network, we’ve gotten a pretty fun viral campaign. First we had both a viral video for The Walking Dead that had zombies scaring New Yorkers, then a contest where you could win $4,000 and other prizes. Their next endeavor is a campaign… Read More
Ridley Scott Talks About Next Stage of Prometheus Viral Campaign in Empire Magazine March 28, 2012Ridley Scott’s Prometheus is featured prominently in the new issue of Empire Magazine, and Scott talks about the film’s viral campaign for a bit. For us waiting to see what’s next, this should wet your whistle a bit. Read what he had to say after the jump. Read More
Tron Tuesday: A New Clu 2.0 Poster and Five New Character Banners November 2, 2010Its Tuesday, which means Disney has released yet another Tron-elated promotion for their upcoming film Tron: Legacy. This time we have a poster of Clu 2.0, a program that looks like a young Kevin Flynn who is the film’s primary villain, as well as five new character banners. Click the… Read More