“Jurassic World” Viral Site Reveals Countdown to Thanksgiving Caleb Hamilton, November 18, 2014November 18, 2014 Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme park. Clicking around, fans discovered yet another site – one for the theme park itself! Not much on it yet: a ticker with the latest park news, links to social media such as Facebook, Twitter and Instagram… OH! and a huge countdown clock, which at press time has 9 days, 7 hours and 13 minutes left – which is 9 PM on Thursday, November 27th! Will we have a Jurassic World teaser trailer to be thankful for on Thanksgiving? Find out when the countdown ends!Jurassic World opens in theaters on June 12th, 2015! ARGs & Campaigns Viral Marketing ARGCountdownJurassic WorldTrailerUniversal Pictures
Viral Video: The TV Theme Medley March 26, 2010Popular YouTube performer Freddie25 has built a following playing guitar, sometimes in very unique ways. Recently, the musician played a medley of over 20 popular TV themes by split-screening himself. Take a look after the jump. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
How to Ruin a Viral: Make It “Official” May 27, 2009July 18, 2010What’s the best way to ruin a viral for a film? Slap the film’s logo on it. Read More