Freedom Prevailed: ‘The Interview’ Available to Watch Today on YouTube, Xbox & More Connor Behrens, December 24, 2014December 24, 2014 Last week Sony Pictures announced that the highly anticipated comedy The Interview would be pulled from theaters. Beforehand, Sony had allowed theater chains to pull the film in light of terrorist threats from a group of hackers. But, freedom has prevailed! You will be able to see The Interview streaming NOW on YouTube, Google Play and Xbox. You can also be see it in limited theaters tomorrow.Starting today, Sony will give you the option of renting the film on YouTube, Google Play and Xbox for $5.99. The streams start at 1pm Eastern time today, with an official website set up for anyone who may not have access to those services. The film is also having a limited theatrical release, starting tomorrow and continuing throughout December. There are also rumblings that Sony is considering releasing the film through Netflix. Sony is obviously trying to make the very best of a bad situation, releasing the film through online services and having a limited theatrical release might allow the studio to break even in their profits.And while the film will be released online, actor Seth Rogen urges fans to try their best to see it in theaters. Regardless, ‘The Interview’ has gotten the marketing and publicity that many films only dream of, and I’m sure this is a film audiences will not forget in the coming years, given its controversial themes. Viral Marketing james francoSeth RogenSony PicturesThe Interview
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
You Might See Warning Signs for “The Darkest Hour” December 1, 2011Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. Read More
Super 8 Viral Wraps Up June 15, 2011Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing… Read More