Archer “Debonair Repair” Rolls Into The Danger Zone Michael Lee, January 10, 2014 Briefly: It may not be as sleek as Archer’s Dodge Charger or as subtle as Krieger’s van with the illegal ass window tint that’s just rolling probable cause, but it’s probably one of the coolest marketing gags for FX’s animated-comedy spy show Archer. Between now and 6 PM EST, at…
“The Amazing Spider-Man 2” Viral Marketing Campaign Teases Clone Saga Story Arc Michael Lee, January 10, 2014 We all know that Sony is going to expand Spider-Man Cinematic Universe by making films for Venom and the Sinister Six, but The Amazing Spider-Man 2 viral marketing campaign took an interesting turn today. While the latest blog entry on The Daily Bugle blog is yet another name drop, it…
Sony Pushes “RoboCop” Viral Marketing Campaign At CES Michael Lee, January 8, 2014 When you have a product to present at CES, it is most likely to use cutting edge technology that will likely change the way people live. Sony is no stranger to that. They are one of the premier technology companies. But when you have a movie like RoboCop hitting theaters…
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype Michael Lee, January 7, 2014 Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on…
Variety and BuzzFeed Launch MovieTracker to Measure Buzz for Golden Globes Nominees Alex Gerage, January 7, 2014January 7, 2014 The 2013 awards season may not begin in earnest until Sunday night’s Golden Globes, but the buzz surrounding this year’s nominated films and actors has been building for the last few weeks. Presenting a new way to convey the interest these contenders are generating online, Variety and BuzzFeed have joined…