Iron Man 2 Viral: Stark Expo Website Launched Dan Koelsch, March 30, 2010March 30, 2010 When we last left the Iron Man 2 viral, all we really had was a website for Stark Industries. Now Marvel Entertainment has launched a new website for this year’s Stark Expo that features prominently in the comic book movie sequel. Find out more about StarkExpo2010.com after the jump. The Stark Industries International Technology Exhibition used to be a staple of the company Tony Stark’s dad built, as it was sort of a world fair for technology. The 1974 Expo is the key to the current film, as there is some mystery surrounding it, Tony’s dad, and Whiplash. The Stark Expo 2010 website sells the event very well, with promotional videos for the current and 1974 versions, as well as many images and a map of the layout. You can view and download all the images from Slashfilm, who broke the story. The 2010 event takes place in Flushing Meadows, New York, just like the 1974 Expo, as well as the 1939 and 1964 New York’s World Fair events. The site has a countdown to the May 7th opening, but whether anything will actually happen is unsure. This is of course the date of the film’s release, so that may be all it is. We’ll keep an eye out to see if tickets become available as promised. What’s interesting is that the Expo has real sponsors like Symantec, Reese’s, and Sega (makers of the Iron Man games). What do you think of the website? Is it just a one-off thing like StarkIndustriesNow.com (which now redirects to the Expo page), or will it lead to anything else? Can you find any secret messages or hidden information? For more info on Iron Man 2 and its viral campaign, check out our Iron Man 2 Viral Page. Viral Marketing Iron Man 2Stark ExpoStark Industries
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More
Trailers Weekly: “This Is The End”, “The Conjuring”, “Only God Forgives”, “The Great Gatsby”, & “Carrie” April 6, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have trailers for This Is The… Read More
Which Super Bowl Trailers Got the Most Buzz? February 7, 2011With a bevy of 30 second trailers debuting last night during the Super Bowl (all of which you can watch here), the question remains of which ones had the most impact. Our friends at HeyUGuys found an infographic from Way to Blue that calculates which TV spots generated the most… Read More
This is ROBOCOP (1987) on steroids. This movie is action packed with the requisite theater-vibrating sound effects along with a high-thrills and a SPIDERMAN (2002) personal backstory that lends a nice balance to this summer blockbuster. A few weaknesses persist that take this movie down a notch – a rather sedate opening sequence that also leads to a underdeveloped, stereotypical antagonist, and an Ironman lead-in that somehow ends up on stage without revealing any remarkable landing sequence. There’s the amazing, but over-the-top sedan scene on the Monaco raceway. The movie has a superb martial arts sequence in the league of BOURNE IDENTITY (2002) much more enthralling than THE DARK KNIGHT’S (2008) fight sequences. This sequel, like SPIDERMAN 2 (2004) extends the personal drama and confronts the lingering father-son relational bitterness (though not even its resolution was perhaps underdeveloped as well). IRON MAN 2 (2010) presents a rather fascinating dynamic of two villains, both well played by Mickey Rourke and Sam Rockwell (who had an amazing starring role in the relatively obscure movie MOON, 2009). The narcissistic charisma of Ironman and the intimate focus on terminal death issues were well played out in the movie. The climax while explosive, failed to reach the heights of THE DARK KNIGHT (2008) nor the personal intimate and emotional intensity of BOURNE IDENTITY (2002), THE BOURNE SUPREMACY (2004). Interestingly, IRONMAN 2 is able to avoid the crass, overt sexual titillating excuse, though there is plenty of insinuations. Overall, IRONMAN 2 is blockbuster, summer lead-in entertainment that has both the riveting emotional dilemma of a hero and feel-good entertainment.