Iron Man 2: Accutech Sends Out Package Iain Welford, April 8, 2010 With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring his technology to those who need it, in this case a Haztech Exoskeleton. The package, seen below in the picture, includes a data disk showing the infomercial on the company and the Exoskeleton video, which you can see here. Also included is a coversheet with Accutech header, as well as a glossy brochure and a Accutech branded mug. A press release is also included which can be read here in full:ACCUTECH: A SUBSIDIARY OF STARK INDUSTRIES UNVEILS PROTOTYPE ‘HAZTECH’ ARM – FULL EXOSKELETON TO DEBUT AT STARK EXPO 2010 – AccuTech: a subsidiary of Stark Industries has today given us a glimpse of the latest breakthrough in anthropo-robotics – the ‘HazTech Exoskeleton’. Using revolutionary hyper-sensors and nano-hydraulic technology, the exoskeleton is able to detect and amplify body movement. Covering over 80% of the human body, it also protects its wearer from high impact and extreme temperatures. In a video released today at www.starkexpo2010.com/accutech/ a prototype arm is shown in action, with the full exoskeleton due to be unveiled next month at the hotly anticipated Stark Expo 2010. Charles Healey, CEO commented: “Putting aside the obvious commercial applications of HazTech, our priority is to unlock its humanitarian potential. By better protecting the lives of peacekeepers and emergency rescue teams, we can help them save the lives of others.” – ENDS – Notes to Editors: Once a small California-based research and development firm founded by then CEO Gilbert O’Connor, AccuTech: a subsidiary of Stark Industries has grown to become an international knowledge-based group with 4,800 employees in over 30 countries.In other news, Robert Downey Jr. has been interviewed by Virgin Media about the film and believes that the film will surprise you. I think this statement will ring true judging by the unexpected reaction the original got from fans of the comic book and non-fans alike. So what do you think? Has Paramount missed out by heating this up with only a month to go, or do you think they have nailed it? I for one think the timing is perfect as the director, Jon Favreau, has made it pretty clear he wants to keep his cards close to his chest in terms of plot details. Leave your comments below. Viral Marketing AccutechIron Man 2Robert Downey Jr.Stark Industries
New Service Gives Low-Budget Films, ARGs a Chance January 17, 2010January 17, 2010A new service called Hukilau is offering low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” The service allows members of the Hukilau community to become producers of independent films or remain consumers, by watching and rating the films. Read More
Men in Black III Viral Ends With Bugeyes Joining the MIB May 15, 2012Well I guess I could have teased the ending a bit more, but considering how anticlimatic it is anyway, I figured it didn’t matter. The Men in Black III viral campaign seems to have come to an end, and Bugeyes gets what he’s always dreamed of. Get the details after… Read More
Watch the Super Bowl Trailers for “Battle: Los Angeles”, “Pirates”, and the Rest February 6, 2011February 6, 2011Earlier this evening we brought you the Super Bowl ads for Super 8, Thor, Captain America, Transformers: Dark of the Moon, and Cowboys & Aliens. There were many more ads for movies during the big game, so click through to see them all. Read More
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