“This Man” Dream Viral to Become Feature Film Dan Koelsch, May 6, 2010 If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories, subjects’ drawings, and more. It’s created quite a stir with many on the Internet, and it has gotten the attention of Hollywood. See how one horror director is looking to turn a hoax into a hit. The website feels very authentic, and many believed for a time that this phenomenon was real. The man depicted is generic enough that those who come to the site might make a connection, and the international postings of the “Ever Dream This Man?” flyers seemed to imply those behind the site were really looking for an answer. However, it turned out to be a viral marketing attempt by Andrea Natella, an Italian sociologist and marketing guru, discovered on Unfiction via a WHOis search. On the site’s guestbook, someone even linked to a website where you can make a facial sketch that pretty much matches This Man. Still, it’s a great idea, and eventually someone was bound to notice. Ever Dream This Man? As Slashfilm reports, the movie This Man will be written and directed by Bryan Bertino, who last directed The Strangers for Rogue Pictures. The film is being made by Sam Raimi’s Ghost House Pictures, and the plot is a nice twist on the viral premise, as the company’s press release describes below.Based on real life accounts, THIS MAN follows an ordinary guy who discovers that people he has never met are seeing him in their dreams. Now he must find out why he is the source of nightmares for strangers all over the world.The “based on real life accounts” part seems a bit iffy, since the only evidence of people dreaming about This Man is from those who have seen the website. Either way, this looks to go beyond your standard horror fare, so I’ll be interested to see how it does. Have you ever dreamed of THIS MAN? Viral Marketing ARGBryan BertinoGhost House PicturesSam RaimiThis Man
New Clip from Shane Acker’s 9 July 17, 2009July 17, 2009We just recieved this cool new clip from 9, the Tim Burton-produced film directed by Shane Ackler. This film definitely seems to be action-packed, and the animation is beautiful. Let us know what you think in the comments below. 9 opens nationwide September 9th. See our page on the film… Read More
“Monsters University” Website Defaced For April Fools April 7, 2013Briefly: We are a bit late on this one, but as the saying goes, it’s better than never. On April Fools, the Monsters University school website was defaced by rival school Fear Tech. The site is back to normal now, but you can see a full image of the destruction… Read More
Kaiju From “Pacific Rim” Leaves Footprints on Qualcomm Stadium July 11, 2013July 11, 2013Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break. Read More