Piranha 3-D Viral Updates Scott Caldwell, June 1, 2010September 3, 2010 A while back we mentioned the NSFW viral site linked to the Piranha 3-D film, and it has since then been updated. Not only are we still mentioning it’s NSFW, but we’re letting you know of some updates to the site. Including the greatest line ever muttered in a viral video – “The Boston Boob Party”. Found out more after the jump. Take a look at this touching plea by Jerry O’Connell’s character, as the owner of Wild Wild Girls, Derrick, and his pal (Paul Scheer) as they explain your patriotic rights for boobs. Do not let them take that (or them) away from you. In addition to the video, we are also given a new sponsor, who’s product is ALSO released on the same day as the film, which is August 27th. Not only do we get the energy drink, but now a prepaid cell phone. Just right for that naked college student who’s on their way to being eaten by fish…. with teeth. You can also stay a…breast with Derrick and all of his efforts via the Wild Wild Girls Facebook page. I don’t know about you, but something tells me, there will be boob in this film. Source: AITH Viral Marketing 3-DPiranha 3D
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Scott Pilgrim vs. The World: Viral Posters! August 6, 2010August 26, 2010With the release of the film just a handful of days away, and already a giant Comic-Con buzz surrounding Scott Pilgrim vs. The World, creating a viral campaign honestly was never needed. In fact, they haven’t really come close to the standard campaign. They had a contest, a “create yourself”,… Read More