Salt: Day X Exists Mission 4 Now Live Dan Koelsch, June 9, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to hack into a file being exchanged by Day X agents. This week, you’ll have to listen in on meeting between high level members of group. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn Salt has decoded the message from the files you hacked, and they point to a meeting between Day X members. You have to use a laser microphone to bug their conversation from a building across the street. Fortunately, this task is much easier (at least within two tries) than the last two activities. In the post-game briefing with your boss, he tells you about a few people the conversation mentions and a connection a theft from a shipping company named Vauxon. I’m sure we’ll be dealing with that next week. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. Viral Marketing Angelina JolieARGDay X ExistsSalt
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
The First Trailer For ‘Chappie’ Is Here November 4, 2014November 4, 2014The first trailer for Neill Blomkamp’s third feature film has finally arrived online. Chappie stars Hugh Jackman (X-Men: Days of Future Past), Dev Patel (The Newsroom), Sigourney Weaver (Avatar), Sharlto Copely (District 9) and South African rapper-duo Die Antwoord. Blomkamp has written the screenplay along with his ‘District 9’ partner, Terri… Read More