Salt: Day X Exists Mission 4 Now Live Dan Koelsch, June 9, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to hack into a file being exchanged by Day X agents. This week, you’ll have to listen in on meeting between high level members of group. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn Salt has decoded the message from the files you hacked, and they point to a meeting between Day X members. You have to use a laser microphone to bug their conversation from a building across the street. Fortunately, this task is much easier (at least within two tries) than the last two activities. In the post-game briefing with your boss, he tells you about a few people the conversation mentions and a connection a theft from a shipping company named Vauxon. I’m sure we’ll be dealing with that next week. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. Viral Marketing Angelina JolieARGDay X ExistsSalt
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More
Call Jonah Hill and He Just Might Babysit for You September 8, 2011September 8, 2011It’s hard to find a sitter now-a-days. You got to screen everyone just to be sure that you will see your kid when you come home. So why not trust Jonah Hill. Sure he may have some questionable babysitting methods, but don’t let that deter you, why not call him… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More