District 9 Cleans Up at Key Art Awards Dan Koelsch, June 12, 2010 The Key Art Awards, sponsored by The Hollywood Reporter, honor achievements in artwork and other promotional materials advertising films. Seems right up our alley, right? This year’s 39th annual event was held last night at Vibiana in Los Angeles, and one of our favorites, District 9, had quite the evening. Get the full details below. District 9 took home eight awards, mostly involving their viral campaign and unique outdoor advertising. They won four Best in Show awards, for Theatrical Print – Special Recognition (‘Report Non-Human’ signs), Theatrical A/V – TV Spots (MNU important message), Theatrical New Media (the digital side of the viral campaign), and Best Integrated Marketing Campaign (for the whole campaign). Pretty impressive! One of the more interesting off-shoot awards it got was for DVD Menu Design. This goes to show that every detail of a movie counts for something. Star Trek also got some love, as it won two Best in Show awards, one for Theatrical Print – Posters with its black and white poster, and another for Theatrical A/V – Trailers for their third theatrical trailer. There are a lot of other unique categories, so see all the winners at the Key Art Awards homepage. You can follow the awards on Twitter and Facebook. Viral Marketing awardsDistrict 9Star Trek
Viral Video: Lucas Re-Edits Star Wars Opening Text January 19, 2010January 21, 2010As a purist Star Wars fan who also loves modern technology, I’ve often been conflicted with the re-edits George Lucas has done to the original Star Wars trilogy (once in 1997 and again in 2004). Sure, there are some scenes that look bad-ass and definitely improve on the original 70s… Read More
LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More! November 7, 2013Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break. Read More
“The Girl with the Dragon Tattoo” Viral Has Fans Hunting Flowers October 24, 2011October 24, 2011What I love about movie virals are the scavenger hunts, the fan interaction, and most of all the way it draws you into the world of the movie. The Dark Knight, Limitless, and Tron Legacy have all done that, and now the people behind The Girl with the Dragon Tattoo… Read More