District 9 Cleans Up at Key Art Awards Dan Koelsch, June 12, 2010 The Key Art Awards, sponsored by The Hollywood Reporter, honor achievements in artwork and other promotional materials advertising films. Seems right up our alley, right? This year’s 39th annual event was held last night at Vibiana in Los Angeles, and one of our favorites, District 9, had quite the evening. Get the full details below. District 9 took home eight awards, mostly involving their viral campaign and unique outdoor advertising. They won four Best in Show awards, for Theatrical Print – Special Recognition (‘Report Non-Human’ signs), Theatrical A/V – TV Spots (MNU important message), Theatrical New Media (the digital side of the viral campaign), and Best Integrated Marketing Campaign (for the whole campaign). Pretty impressive! One of the more interesting off-shoot awards it got was for DVD Menu Design. This goes to show that every detail of a movie counts for something. Star Trek also got some love, as it won two Best in Show awards, one for Theatrical Print – Posters with its black and white poster, and another for Theatrical A/V – Trailers for their third theatrical trailer. There are a lot of other unique categories, so see all the winners at the Key Art Awards homepage. You can follow the awards on Twitter and Facebook. Viral Marketing awardsDistrict 9Star Trek
Explore “Monsters University” With New Viral Website October 8, 2012October 8, 2012Pixar’s Monsters University took a big step into the digital world today by debuting a website for the school. The website is extremely fleshed-out, and even includes a store to by school gear. Details after the break. Read More
New ‘Lost’ Teaser Features Mr. Cluck’s January 8, 2010November 16, 2010A new teaser commercial has hit the web for the final season of ABC’s “Lost”, and it features Hurley and Mr. Cluck’s Chicken Shack. For those diehard fans out there, you’ll remember Hurley used to work at Mr. Cluck’s, then used some of his lottery winnings to buy the restaurant…. Read More
Can You Spot The Subliminal Advertising In This “Hawaii Five-0” Clip? January 20, 2012December 27, 2012In a new episode of CBS’s Hawaii Five-0 this past Monday, a particular clip seemed to have some kind of secret subliminal message regarding a sandwich shop. See if you can spot it in the video after the jump. Read More