Tron Legacy Operative Phones Are Still In Play Dan Koelsch, August 17, 2010 Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now, thanks to players on Unfiction, we know that money has been added to the cell phone accounts, meaning there are more activities ahead. What could they be? Give us your thoughts in the comments below. Viral Marketing Flynn LivesTron LegacyZero Hour
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
JibJab Puts You in a Katy Perry Music Video June 30, 2012The concert film Katy Perry: Part of Me 3D opens in theaters on July 5th, and to promote the film, Paramount has teamed up with Jib Jab to let you and your friends be in the “California Girls” music video in the way only JibJab can. Check out the version… Read More
Victoria’s Secret Confirms Rosie Huntington-Whiteley Is In Transformers 3 With Facebook Video June 1, 2010June 9, 2010While reports have had Victoria’s Secret model Rosie Huntington-Whiteley replacing Megan Fox in the upcoming Transformers 3, nothing official had been announced yet. Now it seems as though the lingerie company is confirming it themselves in an already popular Facebook video that congratulates Huntington-Whiteley on getting the role. Check out… Read More
Money has been being dropped into the phones occasionally fairly regularly since they were originally distributed. Until something happens, it just means they’re still keeping them alive for something… sometime…