Receive a Call From the Takers Dan Koelsch, August 20, 2010 Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up at PhoneCallFromATaker.com, and choose between cast members Brown, T.I., Idris Elba, and Michael Ealy. I’m not sure why’d you want to do this, but if you get the call, let us know what they say. Are you going to sign up? Viral Marketing Phone CallSony PicturesTakers
Morgan Freeman’s Reddit IAmA Underwhelms, Questions of Authenticity Arise [Updated] April 12, 2013April 12, 2013Last night, actor Morgan Freeman did an IAmA on the social news website Reddit to promote his upcoming film Oblivion. Many on the Internet, especially in the Reddit community, have a great fondness for Freeman, so it’s not surprising how popular the thread became (around 15,000 comments as of this… Read More
Potential Viral: Buried Starring Ryan Reynolds January 24, 2010January 24, 2010Update: Lionsgate has won the bidding war to distribute the film domestically. In June 2009, /Film reported that Ryan Reynolds (Waiting, Smoking Aces) was going to participate in an small independent thriller called Buried, a movie about a civilian contractor who is abducted in Iraq and wakes up buried alive… Read More
“The Internship” Earns Rare Homepage Placement On Google February 14, 2013February 14, 2013If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean… Read More