Halo Reach: Remember Reach Gives More Than Just A Light Sculpture Kris, August 25, 2010August 25, 2010 Alejandro Rivero has kept a close eye on RememberReach.com, and has exposed something much more than a Light Sculpture for Noble Team.There are new developments in the Reach viral. The site, www.rememberreach.com, went live about two nights ago and with it came a load of info. As previously expected it’s a light statue formed by “star-like” lights. You are encoraged to use your Facebook account to make a point of your own (although with the line, don’t expect it to be lit for about 3-4 days). Also with the site came 3 new live action ads (including the leaked Patrol) and one big ad combining them all. There is a “dead” link on the site with the title Live Monument Feed. Now that suggests that the monument of light is not truly live for all, or that there will be an actual monument for Noble Team (Bungie or Microsoft property).The live action short that combines them all is, once again, focusing on the more ambient and civilian side of the war. The entire campaign is all about remembering Noble Team and their sacrifice, which was so big that they weren’t mentioned in any canon book or short movie, so no wonder they want us to remember them.So far my predictions were correct: The Light Sculpture based on Noble Team’s monument is the same as the statue that comes in the Legendary Edition. When it is finally lit, my dot will be right at the tip of Carter’s (the middle spartan) scope on his rifle. Where is yours?You can track a log of these shorts over at wikibruce. And as always, Remember Reach, and remember Noble Team. Viral Marketing Halo ReachLight SculptureRemember Reach
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Creator of “The Boondocks” Launches Kickstarter to Fund Live-Action ‘Uncle Ruckus’ Movie February 23, 2013February 23, 2013In November 2005, Aaron McGruder’s The Boondocks, an animated series based on his award-winning comic strip of the same name, premiered on Adult Swim. Centering on The Freemans, an African-American family that moved from the south side of Chicago, to the fictional, peaceful suburb of Woodcrest. With it’s many crazy… Read More
Angry Birds Teams Up With “Rio” January 31, 2011On April 15th, 20th Century Fox and Blue Sky Studios will be bringing you the animated film Rio, about a rare bird that gets sent to Rio de Janiero to mate. As a clever cross-promotion, Rovio’s popular Angry Birds game for mobile devices will get a Rio version in March…. Read More
If your looking at people who’s lights have already been placed then you can push the Live Monument Feed button to watch the robot put the lights in, and it also shows the name of who’s light it is at the bottom.