Viral Video: “You Again” Cast Fight Dan Koelsch, August 26, 2010 The comedy You Again has a bevy of female stars of all ages, which usually means it would pander to soccer moms. However, the trailer looks pretty funny and director Andy Fickman has had some success in family comedies (She’s The Man, The Game Plan). The female leads also seem to have a good sense of humor, as shown in the Funny or Die video shown after the break, where Kristen Bell, Betty White, Sigourney Weaver, and Odette Yustman get into a catfight. You Again Cast Fight from Betty White In Touchstone Pictures’ You Again, when a young woman (Bell) realizes her brother is about to marry the girl who bullied her in high school (Yustman), she sets out to expose the fiancée’s true colors. Along the way, we find out their mothers are also old school rivals. Hilarity ensues. You Again opens in theaters on September 24th. Viral Marketing Viral Videos Viral videoYou Again
Watch The First Six Minutes Of “The Upper Footage” May 6, 2014May 6, 2014Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the… Read More
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More
Lost Fans Campaign To Be Included In The Credits February 23, 2010In a tribute to the fans of The Lord of the Rings, Peter Jackson included all the charter members of the Lord of the Rings fan club on the credits of the DVD release of the trilogy. This resulted in very very long credits but provided a nice tribute to… Read More